VARINDIA IT MAGAZINE

Bharti Airtel and Ericsson have inked a deal over rollout of 4G (LTE-FDD) network in Delhi. The two companies have also signed an agreement to expand 3G WCDMA network across eight telecom circles in India. Both the agreements are for four years. Ericsson will enable Bharti Airtel to meet growing customer demand for mobile broadband services while delivering superior network performance. On 4G, Airtel subscribers will be able to enjoy an improved smartphone experience, with faster web browsing, downloads, video on demand, and many other services. Abhay Savargaonkar, CTO, Bharti Airtel, said, “The Delhi market is currently experiencing a rapid increase in the uptake of data-centric services. We have made investment in high-speed 4G network to improve the data experience of the customer. We are delighted to partner with Ericsson to offer a world-class 4G  ...” Read more

The launch of high-speed 4G data services is set to become the next high-stakes battleground for telecom companies, and media buyers are expecting operators such as Bharti Airtel, Vodafone and Reliance Jio Infocomm to spend millions of dollars on advertising over the next few months to grab market share. According to a person who in his previous job helped Bharti Airtel formulate its media plan, it will all depend on what Jio’s plans are. While an advertising war is inevitable, people will see the maximum action when Reliance plays its cards. All advertising will peak at that time. It is easy to understand why media buyers are salivating at the prospect of a reprise of the ad wars between telecom companies. Bharti Airtel, the only telecom operator to offer 4G services in India so far, is already promoting its services with an aggressive marketing campaign and media buyers expect Rs.400-Rs.500 crore to be spent by the operators over the next three-six months... Read more

Bharti Airtel Limited (“Bharti Airtel”) has launched 4G trials exclusively for its existing customers in Mumbai. As part of this, Airtel customers across the city can now avail a complimentary upgrade to Airtel 4G at 3G prices. The company will use this trial phase as an opportunity to gather valuable customer feedback around the quality of its 4G services and assimilate these market insights into Airtel’s wider agenda of building a world-class 4G network infrastructure for the city. Ashok Ganapathy, Hub CEO – Mumbai. Maharashtra, Goa & Gujarat, Bharti Airtel Ltd, said, “As an increasing number of Indians show a preference for consuming data and content over their mobile devices, we, at Airtel, are excited to bring the power of 4G to our customers in Mumbai. While launching Platinum 3G, we significantly augmented our network and now have made further investments in building a robust 4G network here. For us, delivering a compelling service experience to our customers is our utmos...