Zinnov releases its latest study titled 'Indian SMB ICT Adoption Insights'
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Zinnov has released its latest study titled 'Indian SMB ICT Adoption Insights' highlighting the current state of IT adoption in the SMB segment in India, and predicting the likely trends going forward. The study provides a detailed analysis of the different opportunities, challenges and scope related to IT spending and technology adoption in the sector that may result in SMBs contributing to over one third of the total domestic IT spend by2015. The study reveals that today five lakh SMBs in India have websites and two million SMBs are accessing the Internet. Increased adoption of PCs by SMBs is also another significant factor that will fuel the growth of this sector. Four million SMBs in the country are using PCs which is expected to grow at thirty percent from 2011 to 2015, resulting in doubling the base of SMBs with PC, reveals Zinnov. Further splitting the SMB market in India, the study finds that Retail is the single largest vert...