Zinnov releases its latest study titled 'Indian SMB ICT Adoption Insights'

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Zinnov releases its latest study titled 'Indian SMB ICT Adoption Insights'

Zinnov has released its latest study titled 'Indian SMB ICT Adoption Insights' highlighting the current state of IT adoption in the SMB segment in India, and predicting the likely trends going forward. The study provides a detailed analysis of the different opportunities, challenges and scope related to IT spending and technology adoption in the sector that may result in SMBs contributing to over one third of the total domestic IT spend by2015.

The study reveals that today five lakh SMBs in India have websites and two million SMBs are accessing the Internet. Increased adoption of PCs by SMBs is also another significant factor that will fuel the growth of this sector. Four million SMBs in the country are using PCs which is expected to grow at thirty percent from 2011 to 2015, resulting in doubling the base of SMBs with PC, reveals Zinnov.

Further splitting the SMB market in India, the study finds that Retail is the single largest vertical by addressable opportunity with an overwhelming two million firms ready for technology adoption and expansion. Around 1.9 mn Professional Services firms is second in the list followed by 1.2 mn Manufacturing enterprises and 1 mn Hotels &Restaurants. And by 2015, Retail will stand at 2.5 mn, followed by Professional Services at 2.3 mn, Manufacturing at 1.6 mn and Hotels &Restaurants at 1.1 mn enterprises. The study also says that not far behind is the Education segment which is expected to grow to 1.1 mn units from the current0.9 mn units.

Kishan Bhat, Engagement Manager, Zinnov, said, "The Indian market is promising and challenging at the same time. We are optimistic about the growth outlook but there are serious concerns which need to be addressed immediately. Majority of SMBs still perceive IT adoption as a time consuming and complex process and therefore, prefer to stick to their existing traditional processes. There needs to be a categorical shift from legacy systems, and some fresh investments made from a long-term growth perspective."


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