Flipkart, Jabong facilitate customer experience with Instant Messaging
Instant messaging is extensively used not only for personal chatting but also to reach out to millions of mobile users, as with E-commerce companies that have started using instant messenger platforms to widen their customer base. Now anyone who is a regular online shopper can easily chat with their preferred e-tailer about new products, complaints or paying for a purchase through their smartphone messaging services like WhatsApp, WeChat and Line. Flipkart and Jabong are the first two e-commerce companies to have started such an initiative. They have tied up with WeChat to launch official accounts besides tying up with Line, which has a feature that allows users to make payments using credit cards. In October when Flipkart launched a Line account, it received over 250,000 followers in less than a week and its WeChat account received tens of thousands of followers. Jabong launched its customer support services and campaigns targeted at messenger users on WhatsApp and other plat...