HP initiates ‘Bend the Rules’ for Millennials in India
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE HP India has launched its new ‘Bend the Rules’ campaign featuring brand ambassador, Deepika Padukone. The campaign celebrates how millennials in India ‘Bend the Rules’ by taking the unconventional road to success. Millennials strive for success at an early age using the power of technology. HP is inviting them to share their stories by uploading a video on Facebook, Twitter or YouTube using the hash-tag #BendTheRules, of how they have bent the rules to achieve success. A winning entry from India will get a chance to share their inspiring story with a larger audience through a short film which will be aired on Bindass, a popular youth entertainment TV channel in India. “India has one of the youngest populations in the world, and through the #BendTheRules campaign, we are highlighting the ideas and philosophies of this generation. Keeping millennials’ needs in mind, HP has ...