VARINDIA IT MAGAZINE

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Adobe has recently announced findings from its latest Adobe Digital Index report, “The Dynamic Nature of Mobile Search in APAC”, which explores mobile search usage trends and reviews impending developments that could reshape the mobile search landscape in the Asia-Pacific (APAC) region. The analysis, based on 2.5 billion anonymous visits to 125 websites, covers 11 countries in APAC, including Australia, China, India, Japan and South Korea.  "In APAC mobile search clearly matters, but because of significant regional variations, businesses need a country-by-country mobile strategy. This Adobe Digital Index report demonstrates that search drives a higher percentage of mobile traffic than PC traffic. Because of potential market changes, APAC marketers must more closely watch this emerging channel to make the right investments. What may be working well today could rapidly change in the future," said Aseem Chandra, Vice-Preside...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Adobe has announced the findings from its second Adobe Digital Index report, which provides marketing, e-commerce, and retail executives with critical digital marketing insights. The study evaluated how marketers measure the impact of website traffic from major social media sites, including Facebook, Twitter, Pinterest, Tumblr, Blogger, YouTube, and Yelp. Adobe analyzed more than 1.7 billion visits to more than 225 U.S. companies' websites in the retail, travel and media industries, concluding that marketers significantly underestimate the value of social traffic. Key Report Findings included: The use of last-click attribution, the most common attribution model used by marketers, may cause marketers to undervalue social media's website impact by up to 94 per cent; First-click attribution models more accurately capture the benefits of social media in engaging customers earlier in the buying process and significant differences in the ...