VARINDIA IT MAGAZINE

Adobe has launched major updates to its flagship Creative Cloud tools and services in India and around the world. The release includes dramatic new features in Adobe’s flagship applications, performance enhancements across Creative Cloud (CC), and exciting updates to Adobe Stock, including deeper integration within CC and the addition of an all-new premium collection of high- quality stock content. Spanning across virtually all of the Creative Cloud portfolio, updates in this new release target many of the pain points that designers, photographers and filmmakers face every day. “Aimed at helping our customers save time and jumpstart their creative engines, Adobe is constantly focussed on developing new product innovations that delight our customers. Today, we are excited to announce a host of advancements to our Creative Cloud portfolio, many of which have been built in our own R&D labs, such as Photoshop Match Font. We are confident that these powerful enhan...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Designed to transform digital marketing programmes in the country,  Adobe  and Razorfish  have outlined a joint initiative for the Indian market. Leveraging their global partnership, the two companies will develop solutions focussed on digital personalization for marketers in India. Industry reports have positioned Razorfish as a leading global digital agency and Adobe Marketing Cloud  as a leader across various digital marketing categories. Adobe Marketing Cloud customers globally include all top five media companies,  all top five automotive brands, 90% of the world’s top fifty telecom brands and 80% of the top twenty internet retailers. This partnership brings extensive combined expertise and value of global leaders to marketers in India. “India is seeing a massive change in terms of digitization that is sweeping across the country, creating new opportunities and challenges for marketers. Today, custom...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Adobe  and  Learning Links  have jointly announced expansion of their collaboration to promote  e-learning in the Indian education sector  using Adobe Presenter tool that will help teachers create interactive eLearning content with ease, including multimedia elements and quizzes. Having impacted about 100 teachers to date, the programme is set to expand across the country and train over 400 teachers, impacting lives of about 6,000 students. Learning Links Foundation, with support from Adobe India, attempted to address this issue by training teachers to develop their own e-learning and teaching content using Adobe Presenter tool. The programme involved training government school’s teachers with advanced technology tools to develop subject-specific content for immediate classroom usage and integration. Adobe India donated  Adobe Presenter software kits  to schools to support this initiative. In a...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE    For sharing the perspective on the need for creativity in the education sector, Adobe India(NASDAQ:ADBE)  has organized a panel discussion themed "Spurring on the next creative evolution" to explore the confluence of creativity and technology in India. The company also highlighted the strong momentum for  Creative Cloud in India , revealing that on the online store alone, nearly 90% of customers for its creative technology choose to buy Creative Cloud over more traditional boxed software options. The panellists highlighted the state of creativity amongst start-ups, small businesses, creative and fine arts, product development and education in India today and shed light on key differentiators that could help bolster the country’s creative economy.  “It is important to understand creativity in different contexts, especially in a vibrant country like ours. This panel discussion was an enriching experience w...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   As part of its Asia-Pacific-wide study titled “State of Creativity in Education”,  Adobe Systems(NASDAQ:ADBE)  has unveiled the key findings for India. 460 educators from across India participated in the study, between 20th February and 10th March, 2013. The educators represented organizations offering primary, secondary, senior secondary and higher education as well as vocational courses. 58% respondents from India were teachers or faculty, while another 14% were variously administrators, heads of institutions and consultants.  The key findings of the study were announced at the 5th Annual Adobe Education Leadership Forum which took place in Phuket, Thailand from 20th-22nd March, 2013. The Adobe State of Creativity in Education study found that in India, 71% of educators strongly felt that they should be creative regardless of the subjects they teach. On the other hand, 46% strongly felt fostering creativit...