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Indian smartphone market share in Q4 2014 comes down

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indian smartphones e1424850983904 Indian smartphone market share in Q4 2014 comes downIt is the first time ever when the Indian smartphone market shrunk following a piling up of inventories by handset makers at the start of the October-December period. However, Samsung continued to maintain its leading position in the smartphone market with 22% share in the fourth quarter of 2014. Smartphones made up 35% of the overall mobile phone business in the country, which was nearly 3 times of its share in the same quarter of 2013. In Q4 2014, the smartphone market declined 4 percent while the feature phone market dipped 14 percent over Q3 2014. Apple has posted a tough competition to the Korean consumer electronics brand Samsung in Q4. According to IDC, online exclusive brands are hurting the Samsung brand in value for money category. Intex came out as the third largest smart phone vendor in India with 8% share, surpassing Lava during this Quarter. Lava however remains stable with a...

Idea launches 3G Smartphone Aurus 2 in India

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VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Encouraged by the good response to its previous 3G smartphones,  Idea Cellular  has launched yet another Android-based 3G smartphone -  Aurus 2  in India. Aurus 2 is a stylish, Dual-SIM phone, powered with a 1 GHz processor and offers video-calling facility. The new 3G smartphone from Idea, which at Rs.6,490, is targeted at existing 2G users who wish to upgrade to 3G in semi-urban and rural markets, across the country. Idea Aurus 2 has a 3.5-inch capacitive touchscreen with display that supports 320 x 480 pixel resolution.  The new 3G smartphone boasts of high internal memory of 4GB ROM along with 512MB RAM. The smartphone sports a 3.2-mega pixel camera with digital zoom along with a front facing VGA camera and supports video calling. Sashi Shankar, Chief Marketing Officer, Idea Cellular , said, "Idea focusses on bringing the best of 3G technology at an affordable price to our subscribers, thereby mai...

Idea boosts 3G Smartphone Portfolio

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VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   With the aim to expand its 3G devices portfolio,  Idea has launched “Aurus” , an all-new dual-SIM smartphone that offers video calling facility. Idea Aurus is packed with Android 2.3 (Gingerbread) OS  and runs on 800 Mhz processor along with 3.5-inch multi-touch screen display, and cloud backup functionality.  In addition, the handset is also equipped with 5-mega pixel primary camera along with a front camera to support video calls. Sashi Shankar, Chief Marketing Officer, Idea Cellular, stated, “3G is becoming... See More