Brother International reinforces its focus on Indian Market
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE In a move to further expand its connect with the Indian market and consumers, Brother International has announced its growth plans with the addition of three new Mono Laser products to its existing wide portfolio of Mono Laser, Colour and Inkjet multifunction centres and printers. These products are designed to bring new technical innovations and provide the customers, a hassle-free printing experience at an affordable cost. These new models are Global Strategic models which are specifically targeted at emerging countries. With this initiative, the company aims to achieve over 15% market share in the Mono Laser category by 2015. Alok Nigam, General Manager – Sales, Marketing & Service at Brother International India , stated, “Brother International India is committed to introduce products that cater to the needs of Indian consumers. Our strategic alliances, partner recognition and education programmes help us achieve obje