Yahoo! Cricket the most-visited Website during World Cup 2011
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Yahoo! Cricket has won the hearts of millions by becoming the most-visited website during the 44-day ICC Cricket World Cup 2011. The Yahoo! cricket website witnessed a staggering 9.3 million unique visitors between February and March 2011. The total time spent on the website witnessed an increase of a whopping 309% and the Page Views also grew by 238%. 72% of the audience who visited the website was in the age group 15-34 years. Women were not far behind when it came to keeping themselves updated as women audience on Yahoo! Cricket saw an increase by 221%. Not only did users visit the official ICC Cricket World Cup 2011 website to check live scores and updates in huge numbers, they also enjoyed a wide range of exciting games and content available on the website. Online users stayed abreast with latest updates through detailed match analysis and tanked up on entertainment during match breaks by viewing a rich bank of exclusive photographs a