Yahoo! Cricket the most-visited Website during World Cup 2011

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Yahoo! Cricket the most-visited Website during World Cup 2011

Yahoo! Cricket has won the hearts of millions by becoming the most-visited website during the 44-day ICC Cricket World Cup 2011. The Yahoo! cricket website witnessed a staggering 9.3 million unique visitors between February and March 2011. The total time spent on the website witnessed an increase of a whopping 309% and the Page Views also grew by 238%. 72% of the audience who visited the website was in the age group 15-34 years. Women were not far behind when it came to keeping themselves updated as women audience on Yahoo! Cricket saw an increase by 221%.

Not only did users visit the official ICC Cricket World Cup 2011 website to check live scores and updates in huge numbers, they also enjoyed a wide range of exciting games and content available on the website. Online users stayed abreast with latest updates through detailed match analysis and tanked up on entertainment during match breaks by viewing a rich bank of exclusive photographs and video content. Another cool integration that left fans enthralled were the embedded video replays in the scorecard which enhanced the user experience.

Cricket fanatics also thoroughly enjoyed "Predictopus" and thronged the website to play the prediction game. Predictopus allowed users to make predictions about the ICC Cricket World Cup 2011 and provided an opportunity to compete against predictions of millions of cricket fans worldwide. Users also won big with attractive prizes ranging from Hyundai i10 to Apple Mac Laptop to Sony PS3 gaming consoles.

The Yahoo! Cricket website captured the World Cup frenzy by keeping fans updated with the latest cricket news, live ball by ball updates, match schedules, live blogs, team and player profiles, interactive games, cricket photos and videos and cricket interview columns.

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