VARINDIA IT MAGAZINE

New research from Oracle reveals that nearly 55% of millennials say a poor mobile app experience would make them less likely to use a company’s products or services. According to the global report, Millennials and mobility: how businesses can tap into the app generation, 39% of millennials would also be less likely to recommend a company’s products or services to others following a poor app experience, and 27% admit it would even give them a negative view of that organization’s products or services altogether. These findings make it clear that if companies cannot provide current and prospective customers with engaging mobile app experience that also accurately reflects the values of their brand, they risk alienating the millennial generation and seeing their competition pull ahead with a more convincing mobile offering. Suhas Uliyar, VP Mobile Strategy and Product Management, Oracle, said, “An engaging and personalized user experience has become the new weapon in the battle to

Eaton, a power management company, has inaugurated a Mobile Technology Day at its office in Noida. The Mobile Technology Day is hosted on a fully-equipped 45-feet long trailer exhibiting Eaton solutions for the IT/ ITeS industry and data center segment. The initiative is aimed at maximizing the combined strengths of Eaton and HCL Infosystems. This synergy is capable of supporting emerging trends and address rising challenges of the IT/ ITeS industry. “Technology Days are part of a global Eaton initiative to reach out to customers, influencers and end-users and enable effective market interactions across major regions and key industry segments. This Mobile Technology Day will further enable us to reach out to customers in distant towns and cities through HCL Infosystems’ distribution network; which we have earlier leveraged to expand our market presence for our power quality products. This initiative will certainly take our partnership to a higher level,” said Nitin Chalke, Managin

RSA, the Security Division of EMC, has announced new capabilities have been added to RSA Security Analytics that are designed to help organizations extend protection of their infrastructure into the cloud.  RSA Security Analytics is engineered to give organizations the necessary context to help detect and respond to today’s advanced attack campaigns before they can damage the business. This release also is built to offer visibility into attacks that target critical customer-facing web and mobile applications, and introduces data privacy capabilities. In addition to extending the reach into the cloud, RSA Security Analytics is now being offered with new pricing and packaging options including throughput-based pricing that better aligns the investment to the scale of the customer deployment for better cost efficiency. In addition, customers will also be able to leverage their own storage investments. While logs are a valuable piece of the puzzle, they’re limited by what the preventa

Ericsson ConsumerLab has released a new report titled “The Changing Mobile Broadband Landscape” which highlights the evolving mobile broadband adoption and usage in urban India. The report focusses on consumers from different socio-economic backgrounds who are using mobile internet on smartphones. The study reveals diverse behaviour and needs of different mobile broadband users and the need for service providers to offer personalization. Users’ needs are evolving as usage of services and applications on smartphones is becoming a way of life. With the decrease in smartphone prices, the adoption of mobile Internet within the lower socio-economic segment has increased over the last two years: from 38 per cent in 2013 to 45 per cent in 2015.  Three in five smartphone users use mobile broadband in urban India. Mid-size and small cities are showing higher smartphone penetration levels at 33 per cent, as opposed to the smartphone penetration levels of 27 per cent in big non-metros and la

Elitegroup Computer System (ECS) has introduced the latest mini PC – LIVA X, a fan-less design, zero-noise and power-saving small-size computer. It features Intel Bay-Trail M SOC and 15W ultra-low-power design, Windows 8.1, Windows 7, Linux, and Ubuntu operating systems. Moreover, it could upgrade to Windows 10 for free – once it becomes available. Meanwhile, LIVA X supports USB 3.0 port, Wi-Fi & Bluetooth wireless connection technology, and can upgrade storage capacity via mSATA SSD. The most important is the size of LIVA X ringing in at only half a litre. LIVA X Mini PC brings a whole new PC experience to the world.  ECS LIVA ECS rolls out Mini PC LIVA X Sunny Yang, ECS General Manager, said, “We believe that the concept of mini PC is a fast- growing trend within the Indian tech-savvy community. Users who are at home, even at office, are looking for the most convenient way to enjoy video, music, gaming of course and business PC usage. The end-user need which should be desi

Naaptol Online Shopping has raised a new round of equity funding from the Japanese conglomerate, Mitsui & Co. The funding round also saw participation from existing investors New Enterprise Associates (NEAs), Canaan Partners and Saama Capital. The terms of the transaction were not disclosed. Jefferies India Private Limited acted as Sole Financial Advisor to Naaptol. Manu Agarwal, Founder & CEO, Naaptol, said, “Naaptol is at an important juncture in its evolution with a strong presence on television through advertisements on third-party channels as well as on 24-hour television shopping channels. We are glad to partner with Mitsui & Co. as we expand our business in our journey to become the largest home shopping network in the country. Our existing investors NEA, Canaan and Saama Capital have also participated in the funding round and continue to demonstrate confidence in our business model. We plan to use the funds raised to upgrade our studio capabilities, expand th

BlackBerry has announced a limited period Loyalty Program on select BlackBerry 10 smartphones for its customers in India. Customers can now purchase flagship devices like BlackBerry Passport, BlackBerry Z30, BlackBerry Z3 and newly-launched BlackBerry Classic smartphones at attractive prices. This exclusive offer can be availed only at Infibeam.com where existing BlackBerry customers can get a discount of up to Rs.10,000 on BlackBerry 10 smartphones and assured JPMiles from JetPrivilege. The offer is valid till 30th May, 2015. Amar Thomas, Marketing Head BlackBerry India, said, “We are excited to announce the BlackBerry loyalty program for customers in India. The uptake of our BlackBerry 10 smartphones among the Indian customers has been encouraging and we believe that through this unique program, customers will be able to take advantage of the powerful BlackBerry 10 platform that comes with amazing refinements post our latest software release.” Neeru Sharma, Director, Corporate

Spice Mobiles has announced the launch of its first 4G LTE smartphone – Stellar 519 at a very attractive price. The power-packed Stellar 519 smartphone allows users to surf the internet, download files, watch their favourite videos, make video calls with excellent voice quality owing to its latest generation 4G LTE technology. Prashant Bindal, CEO, Spice Mobility Ltd, said, “We are thrilled to introduce our first 4G LTE smartphone – Stellar 519, which promises to deliver an outstanding and seamless internet browsing experience. The new Stellar 519 offers a scintillating combination of an amazing user experience with excellent speed and multitasking options. This is a great device for customers looking for a smartphone that has it all. We have packed in our latest technology complemented with a one-of-its-kind, unique 4G experience never before seen on a mid-range smartphone.” The latest generation Stellar 519 is equipped with an 8-megapixel rear camera with Autofocus, a front-fa

iBall has expanded its Cobalt Series with “iBall Oomph”. Elegance, Styling and cutting-edge looks stand resilient with iBall Cobalt Oomph, which fills this void impeccably. With impressive design and premium build Oomph drives in craftsmanship at par with utility. Oomph flaunts well-rounded smooth edges along with a curved back, which provides a very comfortable grip. It also comes in with innovatively designed embedded side keys and volume rockers that enhance its aesthetics. Designed to the last detail, it seamlessly and flawlessly adapts to the usage pattern of the consumers. Priced at best buy of Rs.7,999/-? ?only, Oomph is the perfect balance of design and functionality. It rides high on its blazing speed with 1.3GHz Quad core, cortex A7 processor, which allows running multiple apps without any lags building an amazing gaming experience. Its 4.7-inch IPS HD display with a super responsive and smooth capacitive touch makes the viewing experience from all screening angles, br

At Interop, HP has unveiled new campus networking solutions and services that support customers on their path to a mobile-ready workplace that enhances business productivity. The new campus networking solutions – which include the HP 5400R zl2 Switch Series v3 Modules and the HP Network Visualizer SDN App – lay the foundation for simplified enterprise networks engineered for performance, security, visibility, and optimization of the digital enterprise. Software-defined networking (SDN) capabilities allow IT professionals to easily administer network operations and troubleshooting, as well as enforce security policies in a rapid, simplified and agile manner. The new HP 5400R zl2 Switch Series v3 modules are powered by the sixth-generation HP Networking ASIC, purpose built for the SDN era, allowing it to deliver more than four times the performance of competitive solutions, and three times lower latency. Its two terabits per second backplane supports increased bandwidth and perfor

With a mission to support India in creating a “Superior Digital Highway”, UTStarcom has announced its aggressive plans and product portfolio for transport, aggregation and access networking solutions for Indian market in “Nextgen Access & Transport India 2015”. In line with the government initiatives like NOFN and Smart City, the company discussed the future of Wi-Fi, Nextgen access and transport in India. “Nextgen Access & Transport India 2015” witnessed the presence of experts from the fields of telecom, Wi-Fi, Mobile Services, Network Transport and Telecom Infrastructure. Industry leaders including BSNL, Airtel, MTNL, VVNL, Tata Technologies Limited (TTL) Tata DoCoMo and DEN Network discussed the great industry insights, strategies, demands, and challenges for Superior Digital Highway in India. N.K. Gupta, Director (Consumer Fixed Access), BSNL; Deepak Sanghi, Vice-President (Transport), Bharti Airtel; Sunil Kumar, Director, MTNL; Chetan Kumar, Vice-President, Technic

Dedicated to delivering high-quality experiences and customer success, Polycom has announced several new services offers designed to help IT administrators make smarter decisions, drive adoption and protect their unified communications and collaboration investments – now and into the future. One of the new unique innovations, Polycom RealAccess services delivery platform, puts personalized and near-real-time data at their fingertips through a secure, cloud-based portal, giving them the power to analyze, manage and make evidence-based decisions about their collaboration environment. “Polycom’s new services provide a clear roadmap for success from planning and evaluation through deployment and ongoing operations. Having the right partner every step of the way helps our customers create better user experiences, which drives adoption and faster return on their investment,” said Navin Mehta, Polycom Senior Vice-President of Global Services.  polycom RealAccess New Polycom Services en

SanDisk has unveiled a new generation of its Fusion ioMemoryTM PCIe application accelerators to dramatically improve performance, while helping to drive data center consolidation and lower total cost of ownership. The new Fusion ioMemory PCIe application accelerators – comprised of SanDisk NAND flash, and Virtual Storage Layer (VSL) data access acceleration software – deliver up to a 4x price performance improvement, with up to a 61-per cent list price reduction over the previous generation Fusion ioDrive2 product. “Combining the power of Fusion ioMemory technology with SanDisk’s vertically integrated NAND flash, our engineering talent and portfolio of SATA and SAS SSDs, provides customers with an unparalleled combination of flexibility, performance, scalability, quality and value to help solve their data center challenges,” said Vivek Tyagi, Director – Business Development & Sales, SanDisk India – Enterprise & OEM Sales. The Fusion ioMemory portfolio offers an array of

Dell Networking has expanded its data center portfolio with the new Z9100, S4048, and S3048, giving customers operating system choices with low-latency and high-density, flexible 1, 10, 25, 40, and 100GbE switching to address the shift to next-generation multi-rate, open-enabled architectures. The new flexible, open networking (ON) products help enterprise customers move toward software-defined networks and prepare for the future-ready data center. Open networking is inherent to Dell Networking’s strategy. Dell is supporting this shift to a modern network by delivering network switches for every area of the enterprise and providing state-of-the-art service to ensure businesses can support growing bandwidth demands and address the challenges associated with scalability and network management. The range of switching speeds (1-100GbE) offered provides customers flexibility for the life of their technology investment. Manish Gupta dell Dell introduces Networking Solutions for Next G

AXIS A8004-VE Network Video Door Station is an open IP-based door station for two-way communication, high-definition video and remote entry control. It is an ideal complement to any surveillance installation and offers new levels of security for effective identification and entry control. “Axis has a proven track record of bringing product innovation to the security and surveillance market. With AXIS A8004-VE, we will provide our customers with an easy-to-install video door station that extends the capabilities of the security system. AXIS A8004-VE allows our customers to quickly and easily identify and communicate with persons at the door and securely let them in.  This is a perfect complement to any surveillance system and as easy to install as any network camera,” said Peter Lindström, Director of New Business, Axis Communications. For small- to mid-sized installations, such as retail stores and offices, AXIS A8004-VE will help improve security of the premises and simplify ev

Zebronics India has unveiled its first Video door phone product Line with ZEB-VD7RT. With the combined benefit of Security and convenience ZEB – VD7RT is more of a necessity than an option. Priced at Rs.14,000/- ZEB – VD7RT, is the perfect solution for those looking to enhance the security of their home along with convenience. Additionally, it also adds on to the aesthetic value of Indian Homes. The range of video door phones starts at Rs.5,500/-. The VDP features infrared night vision technology, which has max range of 5 metres, which helps surveillance in difficult lighting conditions. Particularly the challenging situations wherein there is a lot of variation in light levels simultaneously within a scene. The outdoor unit has an array of infrared lights, the Night Vision light that helps the camera capture pictures even in darkness, leaving you to sleep in peace even after switching off the porch lights. The brightness and chroma control features adds to the functionality dur

Ruckus Wireless has announced the signing of a new distributor agreement for India and the South Asian Association for Regional Cooperation (SAARC) with Ingram Micro. Founded in 1979, Ingram Micro’s global infrastructure and focus on cloud, mobility, supply chain and technology solutions enables business partners to operate more efficiently and successfully in the markets they serve. Ingram Micro will help Ruckus Wireless maximize the value of the Smart Wi-Fi technology they offer to Ruckus BiG DOG channel partners in India and SAARC region. “We believe our partnership with Ingram Micro will be extremely significant and beneficial to the continued growth and success of our business in India and SAARC,” said Sudarshan Boosupalli, Sales Director, India and SAARC Operations, Ruckus Wireless. “Our Smart Wi-Fi products and technology have been extremely well-received by corporate enterprises and service providers that demand carrier-class Wi-Fi networks to serve a myriad of mobile de

BenQ has announced its tie-up with Iris computers as their National Distributor.  With the association, Iris Computers is entitled to distribute the entire range of projectors and monitors from BenQ India. Rajeev Singh, Managing Director, BenQ India, said, “Iris Computers has a wide knowledge, network and an in-depth understanding of both consumer and B2B technology market. We are confident that their rich background in the industry and an exceptional distribution reach will help us strengthen our goal of increased market penetration in the year 2015. We look forward for a mutually rewarding strategic relationship for both the companies.” Iris has more than 35 billing locations across countries which have full-fledged offices having sales, operations and finance team to support channel partners in fulfilling their customer’s orders. Today, its channel base consists of 2,500 channel partners, aggregators, regional distributors and large SI partners to whom they supply high-end te

HCL Technologies has successfully completed ten years of engagement with Merck & Co., a global healthcare leader. The engagement that started in 2005 is one of the longest running strategic partnerships for HCL globally and includes delivery of a whole range of services, including transformational software-led IT solutions, infrastructure management, business and knowledge process services. “HCL shares our vision of making a difference to people’s lives by providing leading innovations and solutions for tomorrow,” said Clark Golestani, Executive Vice- President & CIO, Merck & Co. “HCL’s commitment and deep IT expertise have been critical in our journey towards a successful technology-enabled enterprise.” HCL has been a key partner in helping Merck accelerate R&D and cost optimization through integrated application and infrastructure management. HCL continues to work with Merck, leveraging its cross-industry expertise in Digital, Mobility and Big Data Analytics to

HyperX has announced HyperX Savage, its next-generation SATA Rev. 3 (6 GB/s) SSD. HyperX Savage is powered by the Phison S10 quad-core, eight-channel controller delivering incredible read/write speeds for both compressible and incompressible data, as well as high IOPS. It replaces the highly successful HyperX 3K SSD. HyperX Savage is the fastest SATA-based SSD in the HyperX family. With sequential speeds of up to 560MB/s read and 530MB/s write, and IOPS of up to 100,000 read and 89,000 write, HyperX Savage offers higher performance, ultra-responsive multitasking and an overall faster system. It features an eye-catching red steel and aluminum case with a low profile to fit most notebooks, desktops and small-form-factor PC builds. This new design continues the HyperX trend as a leader in stylish gaming products. “We are proud to introduce the HyperX Savage as our latest and fastest SATA-based SSD,” said Nathan Su, Flash Memory Sales Director, APAC Region, Kingston. “The HyperX 3K