'Behtar Zindagi' for Rural Rajasthan
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Bharti Airtel has joined hands with Handygo Technologies Pvt. Ltd to launch ‘Behtar Zindagi’ - a mobile based service for farming and allied communities across Rajasthan. This service is believed to empower Airtel mobile customers (specifically across rural parts of the state) with the ability to use their mobile phones to receive comprehensive information and updates on a wide range of relevant topics including weather updates, mandi rates, live stocks, agriculture, fisheries, health, education and finance. The ‘Behtar Zindagi’ service is said to leverage the simple and easy-to-use Interactive Voice Response (IVR) medium to communicate key information to subscribers, thus allowing them to leverage their mobile phones to plan their businesses and lead better lives. Sudipto Chowdhury, CEO - Rajasthan, Bharti Airtel said, “With over 1.45 crore mobile customers - Bharti Airtel has the widest reach across Rajasthan, a large part of which...