Nokia builds on Its Customer Base through New Initiative
Nokia has launched its Easy EMI scheme that will allow customers to buy their favourite Nokia handset and accessories and pay for it in three equal monthly installments (EMI) at zero per cent interest. Customers can purchase a Nokia handset and accessories in the price range of Rs.7,000-Rs.35,000 under this offer. The scheme will be available across eight cities - Delhi, Mumbai, Bangalore, Kolkata, Hyderabad, Chennai, Ahmedabad and Chandigarh through over 176 Nokia Priority Partners (NPPs). Nokia has tied up with Citibank, HDFC Bank, Standard Chartered and ICICI Bank for the Easy EMI scheme and the offer will be available to consumers with credit cards from any of these four banks. Shankar Subramanian, Head -Retail, Nokia India, says, "Mobile customers today are far more evolved in their aspiration, expectation and usage of a mobile handset. This trend is visible across segments from entry to the high-end. Our insight shows that many customers don’t end up buying their preferred h...