D-Link revitalizing its go-to-market strategy
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE D-Link (India) Limited has been in the process of revitalizing its go-to-market strategy with renewed focus on Channel, Telco, Lifestyle etc. It has recently streamlined its internal business structure and has appointed separate business teams for Channel & enterprise segment. As a result D-Link India has delivered remarkable growth in the last two quarters. Now moving forward, the company plans to enhance its focus in Enterprise segment & looks at re-aligning its engagement strategy with System Integrators (SIs) across India. As part of D-Links’ renewed strategy to focus on Enterprise business, it has made extensive plans to reach out to its business associates & customers that includes, focus on key business verticals and product lines during FY 2012-13. In addition to this D-Link will also soon be rolling-out multi-city roadshow across India. Sanjay Sehgal, AVP-Enterprise & Project Business, D-Link (India) Limited said, “W...