D-Link revitalizing its go-to-market strategy

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

D-Link revitalizing its go-to-market strategy

D-Link (India) Limited has been in the process of revitalizing its go-to-market strategy with renewed focus on Channel, Telco, Lifestyle etc. It has recently streamlined its internal business structure and has appointed separate business teams for Channel & enterprise segment. As a result D-Link India has delivered remarkable growth in the last two quarters.

Now moving forward, the company plans to enhance its focus in Enterprise segment & looks at re-aligning its engagement strategy with System Integrators (SIs) across India. As part of D-Links’ renewed strategy to focus on Enterprise business, it has made extensive plans to reach out to its business associates & customers that includes, focus on key business verticals and product lines during FY 2012-13. In addition to this D-Link will also soon be rolling-out multi-city roadshow across India.

Sanjay Sehgal, AVP-Enterprise & Project Business, D-Link (India) Limited said, “While D-Link is an undisputed leader in SMB, Education & Education segment, our focus this year is to capture maximum market share in the large enterprise domain. Enterprise networking market in India is rapidly evolving, and basis industry sources it is stated to reach $3 bn by 2015 in India alone. There is tremendous scope for vendors in enterprise segment, since the demand for IT infrastructure product is also on a rise. Moreover D-Link has the right product mix to cater to this segment, along with a strong System Integrator base and service support”

He added further, “Enterprises these days demand products that offer maximum return on investment & D-Link is known for its price-performance. Also the fact that D-Link is the only player in enterprise segment to offer both Active & Passive products, gives us an added advantage. Now moving forward our main agenda this year would be to energize & re-engage with our existing System integrators, and at the same time also identify & recruit new partners. We also plan to categorize system integrators based on business vertical & product line they specialize in. We are also in the process of setting-up an online portal that will act as a knowledge center and one stop reference point, giving complete details about new product introduction, scheme/ incentive program etc.”

D-Link plans to roll-out its multi-city roadshow for enterprise networking by mid of May 2012. In its first phase it is expected to cover over 11 cities that will primarily include A & B class. D-Link plan to use this road-show as a platform to showcase its end-to-end network solution offering, with special highlight on enterprise product range.


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