VARINDIA IT MAGAZINE

LeEco has inked strategic partnership with one of the digital marketing solutions companies in India – iCubeswire. The expertise of the company will enable LeEco to further strengthen its digital communication by offering personalized strategies and integrated marketing campaigns. As part of the partnership, iCubeswire will support various digital marketing activities with accurate data, reports, analytics, and insights to drive higher RoI. In the past as well, iCubeswire has helped LeMall.com, in generating pre-buzz ahead of the launch of LeEco’s Superphones and sustaining momentum for them, ultimately aiding record-breaking sales... Read More

LeEco has announced that it is all set to strengthen its offline presence across the country after establishing itself in the online space. LeEco has partnered with top regional retail chains like Sangeetha and Poorvika & zonal distributors like Shivalik, AppsYouNeed, Pearl Infotech and PCH to expand its retail network. Through these partnerships, LeEco will be able to expand its retail base to 2,000 outlets across 65 cities. By the end of this year, LeEco plans to reach 6,000 – 8,000 outlets. “This marks another milestone in our India journey that has been incredible so far. Our strategy to strengthen our offline business is a testimony to our commitment to the Indian market. For this, we have tied up with some of the well-known names in offline retail across geographies and we will continue to add more partners as we go along,” said Atul Jain, COO of Smart Electronics, LeEco India .” Read MOre