VARINDIA IT MAGAZINE

Jivi Mobiles – the mobile division of Magicon Impex has signed up actor Irrfan Khan as its brand ambassador. Irrfan Khan will feature in the upcoming campaigns – both offline and online for the brand and will endorse Jivi Mobile’s products. He will also be a part of various customer engagement activities that the brand has planned during the year. The association will primarily promote the expansion of Jivi’s innovative product range. Pankaj Anand, CEO, Jivi Mobiles said, “It’s an absolute pleasure to announce Jivi Mobiles’ association with Irrfan Khan. We believe by roping in Irrfan Khan, we will make our customers feel more comfortable and reassured about the brand Jivi Mobiles. Our plan is to have a long association with Mr. Khan and make him the face of all our forthcoming brand campaigns.” Since its inception, Jivi Mobiles has been people’s brand serving millions of customers with innovative products range offering unique feature which enhances day to

Indus OS  – the world’s first regional operating system today announced its partnership with Jaina Group, the brand owners of Karbonn Mobiles . This partnership will be an add-on to the existing partnership with Micromax, and two homegrown brands Celkon and Swipe. Rakesh Deshmukh, co-founder & CEO, Indus OS , said, “Our partnership with Karbonn is a testimony that smartphone brands are recognizing the need for a regional language smartphone ecosystem in India. It is a young homegrown brand, differentiated by its efforts to create a simplistic experience for the Indian users, much like us.” Shashin Devsare, executive director, Karbonn Mobiles & Jaina Group , said, “As per IAMAI, the regional language user base in India grew 47 per cent and touched 127 million in June 2015. The growing consumption of regional language content on mobile phones is a clear indicator of the need for localizing smartphone ecosystem for bridging the gap. Recognizing the explo