Indus OS partners with Karbonn Mobiles
Indus OS – the world’s first regional operating system today announced its partnership with Jaina Group, the brand owners of Karbonn Mobiles.
This partnership will be an add-on to the existing partnership with Micromax, and two homegrown brands Celkon and Swipe.
Rakesh Deshmukh, co-founder & CEO, Indus OS,
said, “Our partnership with Karbonn is a testimony that smartphone
brands are recognizing the need for a regional language smartphone
ecosystem in India. It is a young homegrown brand, differentiated by its
efforts to create a simplistic experience for the Indian users, much
like us.”
Shashin Devsare, executive director, Karbonn Mobiles & Jaina Group,
said, “As per IAMAI, the regional language user base in India grew 47
per cent and touched 127 million in June 2015. The growing consumption
of regional language content on mobile phones is a clear indicator of
the need for localizing smartphone ecosystem for bridging the gap.
Recognizing the explosive growth potential of this segment, Jaina Group
has been working towards dissolving language barriers, a major
impediment for smartphone adoption, by introducing solutions offering
uncomplicated regional language experience to the users.”Read More
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