VARINDIA IT MAGAZINE

Spice Mobiles has launched its new X Life series of smartphones, targeted at first-time smartphone buyers in the Tier-II and Tier-III cities. Under X Life series, the company has launched four smartphones – XLife 404, XLife 431q, XLife 431qLite and XLife 512, offering superior technology features at very attractive price points keeping in line with its brand promise of always offering the latest technology to its consumers at affordable prices. The X Life series is specially designed for consumers seeking an exciting combination of innovation and great design. Spice Mobiles has aggressive plans to expand its market share in the smartphone segment considering the huge upgrade potential for feature phone users towards smartphones. The X Life series has been conceptualized on the basis of a growing demand for high-quality and good-looking phones in the sub-Rs.5,000 segment. Speaking on the occasion of the launch, Amandeep Singh, CEO, Spice Mobiles, said, “After extensive market res...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE S. Rajendran CMO, Acer India   We follow an indirect business model; our partners have played a pivotal role in positioning Acer as a leader in the technology segment and remain the key medium to reach out to our target market...... See More

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Reinforcing its Canvas series of smartphones, Micromax  has unveiled its new smartphone -  the Canvas Doodle 3 , offering a larger canvas to communicate with your friends, family and colleagues. The Canvas Doodle 3 is packed with entertainment on the go with applications like BigFlix offering unlimited movies to users for 6 months. Shubhodip Pal, CMO, Micromax , said, "At Micromax, we have always aimed to offer something new and different with every product launch with affordable innovation being our core DNA. The Canvas Doodle 3 further reinforces our commitment to empower our consumers with larger screen to help them express their imagination in a more creative way like never before. This is complemented by an entire ecosystem of applications." Canvas Doodle 3 comes with a  6-inch FWVGA display and runs on Android 4.2.2 (Jelly Bean) .  Powered by a 1.3GHz dual core processor, the smartphone promises sea...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Groupon India(NASDAQ:GRPN)  has launched  "Groupon Partner Network"  - the new affiliate programme to monetize and reward web partners. The programme will allow online marketers and publishers to earn revenue by directing consumers to sign up on Groupon web site and purchase a deal from an array of sections like local, travel and shopping category. "We, at Groupon, believe that our affiliate programme will not only enable us to take our deals to a larger audience by capitalizing on the reach of our affiliates, but also help our partners to monetize their existing web portals. We are excited about this launch and extremely positive about building strong partnerships with likeminded partners across the country," said  Sachin Kapur, CMO, Groupon India . The "Groupon Partner Network" programme will not just help the brand to capitalize on the reach of the affiliates, but will also give these partner...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Autodesk(NASDAQ:ADSK)  has launched its new brand identity globally. The new range of Autodesk design tools is accessible to teams of all sizes and budgets. Pradeep Nair, Managing Director, Autodesk India & SAARC , said, “Our user base is expanding – we have the opportunity to reach many more users while staying relevant to our existing users. Our new brand signals this transformation to the tens of millions of designers, engineers, architects, creative artists, students and hobbyists that use Autodesk software, cloud services and mobile apps to unlock their creativity, build better products and solve global challenges related to infrastructure, urbanization and sustainability. Our new visual identity, in fact, reflects the ‘new Autodesk’ that makes products which enable the design and creation of nearly everything around us.” Chris Bradshaw, CMO, Autodesk , stated, “The new Autodesk is not just a surface change, but a...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Uninor  has announced the appointment of  Rajeev Sethi as Chief Marketing Officer (CMO) of Uninor . Prior to this, he was the Circle Business Head of Uninor operations in the UP East circle.  As the new CMO, Rajeev will be responsible for marketing, new product development, customer lifecycle management, sales and distribution for Uninor’s operations pan-India. With this, Rajeev Sethi will now move to the Uninor Corporate Office and the company will announce the new Circle Business Head for UP East shortly. Sigve Brekke, Managing Director, Uninor , stated, “I am delighted to see Rajeev take up this position at Uninor. We are impressed with the results we have seen from the UP East circle and I’m sure Rajeev will bring many of these winning strategies to the benefit of Uninor’s marketing operations.” Rajeev Sethi Said, “This is both a great opportunity and recognition of the work that the UP East team ha...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Acer India  has announced its foray into the All-in-One PC segment with the launch of its  Aspire Z series . Designed to work on Windows 8 Operating system while powered by third- generation Intel Pentium processors and combined with advanced graphics features, this sleek All-in-One desktop delivers excellent performance and can handle demanding tasks at ease. In its sleek form-factor, Acer’s new All-in-One PC also features an enhanced cooling design to prevent the PC from overheating. Featuring a stylish design with a matte finish black screen and sporting a striking exterior adds a premium look to  Acer’s Z series . S. Rajendran, Chief Marketing Officer, Acer India , said, “With the launch of our new All-in-one desktop PC, we have a complete suite of product offerings to address the requirement of our consumers. Acer’s Aspire Z series is a powerful space-saving system which offers users a maximized high-defi...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Aircel  has launched its new brand campaign -  'Joy of Little Extra'  - which captures a slice from our daily lives pertaining to the joy experienced when we unexpectedly get a little extra. Under the new advertisement campaign, Aircel will launch products and services which will offer that little extra in value and delight for its subscribers through all its products, be it Extra SMS’, Extra Talktime or Extra Data. Aircel’s new campaign is a series of commercials, on the plank of always bringing to its subscribers that joy of a little extra. Talking about the new ad campaign, Mr. Anupam Vasudev, Chief Marketing Officer, Aircel, said, “With the launch of our new ‘Joy of Little Extra’ campaign, we hope to bring more joy to the lives of our customers by giving them opportunities to feel that unexpected ‘Extra’ happiness through the use of our products and services. By means of this, we also wish to get closer to th...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Acer India has launched its new notebook range under the TravelMate series - the Acer TM P243.  Powered by the third-generation Intel Core i processor with Turbo Boost Technology, the TM P243 notebook comes packed with a suite of security and connectivity features along with 14" high-definition LED backlit display with a 16:9 aspect ratio. S. Rajendran, Chief Marketing Officer, Acer India, said, "Machine specs, astounding visual graphics with multimedia capabilities, modern software solutions, etc. are a given in this era. We have consciously made an effort to redesign the entire range of Acer products keeping in mind the key aspects that are important for the SMB segments such as Security and Durability. The TravelMate P243 boasts of Acer's own dynamic security technology solution that takes care of Data Protection.  At the same time, we also believe that the TM P243 is one of the sturdiest notebooks in the market....

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Bharti Airtel is said to launch customised cloud computing services for small and medium business enterprises. The company is partnering Hewlett Packard (HP) for the new offerings. The new partnership with HP would provide infrastructure-as-a-service and software-as-a-service to small businesses of sizes as low as five employees in a company to 500 people. Najib Khan, Chief Marketing Officer - Airtel business, said, "We have three focused areas - global, enterprise and government, and SMBs - to provide them solutions. Through different suites, we become their chief information officers on cloud to collaborate. The entire suite would be available now for connectivity, load applications, take care of data centres and managed services, and enable them on cloud. The information technology team of companies would not have to worry on shared infrastructure as Airtel would use its own data centres situated in the country." ...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Acer India has announced an end customer offer on its new range of consumer desktops Aspire DTs. Designed for one-to-one eLearning, the DVDs offer a collaborative, fun, interactive and user-friendly tool for children, parents and students. This pack will cover over 45 titles in learning, reference, knowledge, health and lifestyle. Moreover, Acer has built in the content from prominent brands such as Britannica as well. S.Rajendran, Chief Marketing Officer, Acer India, said, “With changing trends, we can no longer ignore the role technology is playing in the education segment. With technology being used as an enabler to better the means of divulging edification, we foresee the benefits of e-learning to have a greater impact on teaching. Understanding the dynamics, Acer has launched this Golden Collection pack to offer e-learning solutions to make learning more exciting and fun. Through this, Acer will not only facilitate innovation ...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Wipro Technologies has appointed Suchira Iyer as its Chief Marketing Officer, IT Business. Suchira will report to TK Kurien, CEO, IT Business and Executive Director, Wipro Ltd. Rajan Kohli, after a two-year stint as the chief marketing officer, has been appointed as the vertical head for the banking business. TK Kurien, CEO, IT Business & Executive Director said, "Suchira has a strong understanding of our clients, services and markets. Her deep industry and market knowledge will add tremendous value to the overall marketing strategy, led by a transformation agenda for our clients." For More Details See www.varindia.com