Google beats Apple to become World's top brand
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE GOOGLE has overtaken rival technology titan Apple as the world's top brand in terms of value in the 2014 BrandZ Top 100 Most Valuable Global Brand ranking , worth $159 billion, an increase of 40% year on year. After three years at the top, Apple slipped to No 2 on the back of a 20% decline in brand value, to $148 billion. Whilst Apple remains a top performing brand, there is a growing perception that it is no longer redefining technology for consumers, reflected by a lack of dramatic new product launches. The world’s leading B2B brand, IBM, held onto its No 3 position with a brand value of $108 billion. "Google has been hugely innovative in the last year with Google Glass, investments in artificial intelligence and a multitude of partnerships that see its Android operating system becoming embedded in other goods such as cars. All of this activity sends a very strong signal to consumers about what Google is abou...