Google beats Apple to become World's top brand

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

GOOGLE has overtaken rival technology titan Apple as the world's top brand in terms of value in the 2014 BrandZ Top 100 Most Valuable Global Brand ranking, worth $159 billion, an increase of 40% year on year.

After three years at the top, Apple slipped to No 2 on the back of a 20% decline in brand value, to $148 billion. Whilst Apple remains a top performing brand, there is a growing perception that it is no longer redefining technology for consumers, reflected by a lack of dramatic new product launches. The world’s leading B2B brand, IBM, held onto its No 3 position with a brand value of $108 billion.

"Google has been hugely innovative in the last year with Google Glass, investments in artificial intelligence and a multitude of partnerships that see its Android operating system becoming embedded in other goods such as cars. All of this activity sends a very strong signal to consumers about what Google is about and it has coincided with a slowdown at Apple," said Nick Cooper, Managing Director of Millward Brown Optimor.

The BrandZ Top 100 Most Valuable Global Brands study, commissioned by WPP and conducted by Millward Brown Optimor, is now in its ninth year. It is the only ranking that uses the views of potential and current buyers of a brand, alongside financial data, to calculate brand value......See More