Strengthening the AMP ecosystem
Accelerated Mobile Page ( AMP) is a project from Google and Twitter designed to make really fast mobile pages. At its essence, it's basically a stripped-down form of HTML, a diet HTML if you will. fundamentally, it's an HTML page designed to be super lightweight and critically designs really fast loading. So Google, Twitter, a bunch of other companies have rolled this out — kind of in response to projects like the Facebook Instant Articles project from Facebook and Apple News and so forth. This is designed to be the open response. So it's open source, and there are all kinds of elements of openness to the project. Everyone knows that Google is a giving high priority for Mobile-friendly pages. While everyone was busy in making mobile friendly pages, Google comes up with the great open source initiative called Accelerated Mobile Pages (AMP). There are two benefits behind this important initiative is Quick Read Carousel showing up in search engine results and higher r...