Cisco bets big on Cable Digitization in India
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE With the Indian Government approving the ordinance on pan-India digitization of cable network by 2014, Cisco has announced that it is betting big on the cable market in the country and sees tremendous potential for its Service Provider (telco) business. The key focus of Cisco's Service Provider division is to enable service providers to monetize their investments in technology and drive new revenue streams without incurring additional capital expenditure. The proposed digitization will help cable operators in India to transform into lifestyle-experience providers and help enable services like residential TV, HDTV, gaming, digital video recording, video on demand and future "connected home" services to retail consumers. Sanjay Rohatgi, Sr. Vice-President, Service Provider, Cisco India & SAARC, said, "The onset of digitization would help the cable service provide sector enhance quality of services and increase their sub...