Cisco bets big on Cable Digitization in India

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Cisco bets big on Cable Digitization in India

With the Indian Government approving the ordinance on pan-India digitization of cable network by 2014, Cisco has announced that it is betting big on the cable market in the country and sees tremendous potential for its Service Provider (telco) business. The key focus of Cisco's Service Provider division is to enable service providers to monetize their investments in technology and drive new revenue streams without incurring additional capital expenditure. The proposed digitization will help cable operators in India to transform into lifestyle-experience providers and help enable services like residential TV, HDTV, gaming, digital video recording, video on demand and future "connected home" services to retail consumers.

Sanjay Rohatgi, Sr. Vice-President, Service Provider, Cisco India & SAARC, said, "The onset of digitization would help the cable service provide sector enhance quality of services and increase their subscription revenue by offering a plethora of innovative and interactive services. Moving to a digital platform will also allow cable and Internet service providers to curb losses due to piracy. Cisco's cable digitization solutions provide the massive scaling, capital and operational cost optimization that cable operators need, to transition to a digital platform."

Rohatgi further added, "Cisco's Service Provider business has been a key contributor to Cisco India's overall revenues. We have been working with leading Service Providers in India to enable them to transition to IP NGN (Next-Generation Network) architecture and offer varied services to consumers across platforms. With the introduction of new technologies like 3G and 4G, the Indian telecom market offers tremendous potential to drive business growth."



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