Sony plans to boost VAIO Sales in India
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Sony India has announced its strategy to double VAIO sales in India by selling 5 lakh laptop units in FY11. VAIO S, C, E & Y series caters to the demands of business executives, style-conscious youth, students or even PC beginners. Masaru Tamagawa, Managing Director, Sony India, said, "VAIO contributes 20% to the total sales revenue of Sony India and hence a very important part of our business. This year, our objective is to ensure that we offer a VAIO to meet the lifestyle requirements of every customer. We have an exciting product lineup of 62 models, a robust distribution network of 1,500 outlets and heavy marketing investment of Rs.50 crore to reach our business target of 5 lakh units in FY11. Talking about the new brand campaign, he said, " 'More Colour.More Style' campaign is all about making a lifestyle statement and with Kareena Kapoor as the face of this campaign, we hope it will resonate well with our customer...