Sony plans to boost VAIO Sales in India

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Sony plans to boost VAIO Sales in India

Sony India has announced its strategy to double VAIO sales in India by selling 5 lakh laptop units in FY11. VAIO S, C, E & Y series caters to the demands of business executives, style-conscious youth, students or even PC beginners.

Masaru Tamagawa, Managing Director, Sony India, said, "VAIO contributes 20% to the total sales revenue of Sony India and hence a very important part of our business. This year, our objective is to ensure that we offer a VAIO to meet the lifestyle requirements of every customer. We have an exciting product lineup of 62 models, a robust distribution network of 1,500 outlets and heavy marketing investment of Rs.50 crore to reach our business target of 5 lakh units in FY11. Talking about the new brand campaign, he said, " 'More Colour.More Style' campaign is all about making a lifestyle statement and with Kareena Kapoor as the face of this campaign, we hope it will resonate well with our customers."

Sony will launch "More Colours. More Style" VAIO brand campaign featuring its popular Brand Ambassador, Kareena Kapoor. Kareena said, "I am very glad to be associated yet again with Sony VAIO for the 'More Colour. More Style' campaign. VAIO is different, vibrant and ultra- stylish and makes for a perfect lifestyle statement, and this message is reinforced in the new brand campaign. The essence of this campaign is 'uniqueness', so there is VAIO to suit every style and speak every mood."


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