VARINDIA IT MAGAZINE

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Brandlogist has just won the digital mandate for RC Cola & social media mandate including aspects such as social platforms, Bloggers program, social@mobile & influencers outreach for Zee TV's new prime time show called ‘Phir Subah Hogi’. Saurabh Parmar CEO, Brandlogist said, “That’s where we come in with an active engagement on the digital medium through which the communication extends to consumers across platforms & mediums.” Mohit Khattar, Brand Head, Iceberg Foods Limited said, “It was the company’s strategy to build on a wider consumer base with the involvement of its audience and to create an experiential marketing environment by sharing the heritage and essence of the brand RC Cola.  We as a company were looking for young, creative, fresh and intelligent team who are among our target audience and would represent the sentiments and can draft the likes of the consumers. With Brandlogist we ascertained their

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   AMI recently conducted the study which reveals that Indian SMBs are facing a greater need to take faster strategic decisions based on real-time analysis from large volumes of volatile and diverse data. They’re increasingly turning towards Business Intelligence (BI) solutions, which will soon assume a pivotal role in pushing SMBs into a fast growth track. The availability of multiple SaaS-based Business Intelligence (BI) solutions will provide considerable impetus to the adoption of BI tools among Indian SMBs. Although there are concerns about implementing a cloud based model (mainly security), vendors and the market as a whole have matured. The proliferation of smartphones and tablets in the SMB space and the need to make decisions anywhere, anytime accessing real-time analytics is pointing to strong planned adoption of mobile BI solutions. “Optimism and a newer outlook will push Indian SMBs to adopt SaaS based BI. A positive t

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Uninor has announced customer engagement program for customers. Uninor customers can win exciting prizes by just recharging for Rs 30 & above and get assured gift in the form of free minutes or SMS Packs and weekly / bumper prizes by participating in the contest. The customers can participate the contest by sending an SMS finishing the slogan, “Why I Love Uninor” to a toll free no: 53030 and the winner will be selected from the list of participants who have given the best slogan. ShivKumar Mudaliar, Circle Business Head, Uninor's Tamil Nadu operations said, “Uninor has always taken up initiatives to connect to customers as we believe that to be an important step towards understanding our customers better. We run that extra mile to bring out the best for them. The latest “Oru Recharge Pala Parisugal” is another endeavour in that direction.” For More Details See www.varindia.com

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE QlikTech has announced that Peugeot Netherlands has deployed the QlikView Business Discovery platform to gain real-time customer insight and to proactively inform customers and partners about the status of service-level agreements and orders.  This rapid access to information has led to improved services and up-to-date information, creating a time gain on reports of at least two to four days a month. Mike Wesselink, Head, Fleet Sales at Peugeot Netherlands said, “The reason for us to start talking with OneLine Zuid about QlikView was the optimization of our services to customers. Obviously we want to spend our time on our customers, not on reports. However, the use of spreadsheets, separate data sources, and cobbled-together system links hindered us often when informing our external relations and with the compilation of internal reports. The result was a lot of time loss. With QlikView, we improved the quality of our information and

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE eBay India has released the eBay iPad app for India - now available for free download from the iTunes App Store. The eBay App allows iPad users to shop, browse & compare prices seamlessly on the go as well as log onto their eBay India account. The app enables shoppers to search and select their favorite products from over 6 million live listings on eBay India across 2,000 categories of products in Electronics, Lifestyle, Collectibles & Media verticals. Muralikrishnan B., Country Manager, eBay India, said, “We are delighted to announce the eBay iPad app where shoppers can access eBay India on the move and can take advantage of the iPad's stunning image resolution, large touchscreen, and on-the-go portability to deliver a revolutionary shopping experience. The eBay iPad App offers consumers an enriching eCommerce experience on their tablets & is the next step after the launch of the eBay India iPhone, Android, Windows a

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Red Hat has announced the next step in its delivery of open hybrid cloud solutions to enterprises with the general availability of Red Hat CloudForms. CloudForms is an open hybrid cloud management platform built to enable enterprises to create and manage Infrastructure-as-a-Service (IaaS) hybrid clouds with the ability to make self-service computing resources available to users in a managed, governed and secure way. Brian Stevens, CTO & VP, Worldwide Engineering, Red Hat said, “CloudForms enables enterprises to use infrastructure ranging from virtual to public cloud resources together in open hybrid cloud architecture and is a game-changer for enterprises leveraging the power of the cloud. We recognize that for a complete open hybrid cloud, enterprises need more than just the management layer - they also need openness and portability across compute, data/services, programming models and applications. Red Hat is the only vendor

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Opstera, a cloud-based health management and capacity optimization provider for Windows Azure has released an updated version of its AzureOps service.  AzureOps is said to allow customers to compose, monitor, and manage disparate cloud services as a single unified cloud application. These services include Azure infrastructure (IaaS) and platform services (PaaS), as well as third party software as a service (SaaS) offerings such as email, messaging, and web analytics. Opstera's new service improves health management for cloud applications through intuitive dashboards, threshold-based analytics, and configurable alerts, allowing IT managers to quickly make informed decisions to optimize performance and minimize costs. Ranjith Ramakrishnan, Chief Technical Officer & Co-Founder, Opstera said, "Increasingly, businesses find themselves piecing together multiple views to understand the overall health of their application