Haier joins hands with Oracle and Capgemini
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE With an aim to improve Haier's overseas service and achieve multi-channel interaction with customers, Haier Group Overseas Customer Service has recently adopted Oracle Service Cloud(NYSE:ORCL) to build a new overseas service managing platform. As the first home appliance company to start using RightNow in APAC, the first phase of this project went live at the end of 2013 in India. Capgemini China facilitates Haier to improve the customer experience and reputation with a multi-channel consolidation including social network monitor and customer care communication as well as crisis management for emergencies with Capegmini India devoting. Song Xuewu, Overseas Market Service Director, Haier Group , said, “As the leader in global white home appliance, Haier hopes to establish a real-time interaction platform for its users and resources required, which enables users and resources providers to keep interaction wit