VARINDIA IT MAGAZINE

Powered by Mahindra Comviva’s Interactive End-of-Call Notifications (iECON), Idea Cellular has successfully transited to contextual marketing from segmented mass marketing campaigns. Analytics-based contextual marketing has allowed Idea Cellular to achieve significant increase in recharge value. Some of the challenges faced by the operators today are high churn rate and stagnating prepaid revenues as well as recharge counts. Mahindra Comviva’s Interactive End-of-Call Notifications enabled Idea Cellular to reduce customer churn, enhance customer’s loyalty by executing personalized and interactive campaigns which eventually generated incremental revenue. Speaking on the achievement Sashi Shankar, Chief Marketing Officer, Idea Cellular Ltd, said, “Rapid behavioural changes by consumers require focussed and personalized marketing solutions. We are extremely proud to announce that Idea has advanced to real-time contextual and interactive offer campaigns. The solution is based on unde...

MSI has launched gaming notebooks of Intel’s latest 6th generation Intel Core i7 Skylake processors for hardcore gamers. The gaming notebooks launched are MSI GT72 and GS60. Skylake is codename of the brand new 14nm micro-architecture of Intel’s latest 6th generation processors. The Skylake platform requires lower power consumption but delivers better performance than before. Furthermore, GT72 with i7-6820HK supports overclocking up to 4GHz. MSI has not only introduced enhanced MSI exclusive technologies, but also launched several powerful and cool new gaming features on new gaming notebooks to fully unleash the revolutionary computing power of this new Intel skylake architecture platform. ESS SABRE HiFi Audio DAC is the next generation solution for authentic sound effects. After fulfilling gamers’ desires to see clearly during gameplays, MSI decides to work with ESS and to amaze gamers with pure and lossless audio quality... Read more

Close on the heels of the Windows 10 launch, Acer India is one of the many PC vendors to have unveiled its latest range of devices on this platform. The devices include the hugely popular Aspire E5-573 with solid performance packed into a sophisticated design, the Aspire V Nitro-Black Edition with more powerful processing and gaming-grade graphics, and the Aspire R 13 with Acer’s unique Ezel Aero Hinge that allows the six different modes of usage. Acer also announced that the entire 2015 Windows-powered product lineup and those currently shipping Windows 7 and Windows 8.1 will support the free Windows 10 upgrade for 1 year. Acer’s diverse range of products designed for Windows 10 will be able to deliver smart value to customers across multiple device form factors that will let the consumer get the best Windows ... See more  

Tata Communications’ branded Heathrow Express trains have rolled into service as part of a campaign that will see the company wrap Heathrow Express’s entire fleet of trains. Tata Communications will also be using on-board digital screens and TV-spots alongside digital airport panels and cross track advertising to raise awareness of its role as a global connector of businesses through its global network, cloud enablement and mobility solutions. Heathrow Express, London’s airport train service, carries 17,000 passengers a day between Paddington and Heathrow Airport. With a journey time of 15 minutes, it is the fastest way to get to central London from one of the world’s busiest air travel hubs. tata communications logo e1424342313560 Tata Communications rolls out new campaign with Heathrow ExpressBuilding on the theme “We are the connection”, the campaign will build on the shared role of Tata Communications and the Heathrow Express in connecting businesses and people around the wo...

It is for the first time in India that an operator is allowing carry forward benefit on 3G data packs for the post-paid category, which is the highest data consuming category in the country. Idea Cellular has launched the new brand ‘3G Roll Over’ feature for its post-paid subscribers, strengthening data adoption by providing innovative offerings and services to its customers. With this revolutionary 3G roll over data pack, Idea post-paid subscribers can carry forward their unused 3G data balance to next month without any extra charges. The Roll Over 3G Data pack will enable subscribers to earn full value of money, by accessing uninterrupted 3G internet from previous month’s data balance by carrying it forward into the next billing cycle. idea logo 150x150 Idea Cellular launches its innovatory 3G Roll Over servicesSpeaking on the initiative, Chief Marketing Officer, Idea Cellular, Sashi Shankar explained, “Idea’s new ‘Roll Over 3G ’ feature is based on the insight that customer...

As part of “Back to School” Campaign which aims to empower the student community and first-time buyers, Acer has announced its association with Vedantu, an online tutorial platform which uses the power of technology to bring together teachers and students to enable live learning between them. Vedantu provides live online tutoring sessions for students from grade 6 to 12. As part of the association, upon signing up on Acer’s website, students can avail of Vendantu’s offerings ranging from monthly tuitions, IIT foundation course to preparing for exams such as NTSE and PSA. Acer’s Back to School campaign will run all the way till 15th June, 2015. Vedantu will provide free live online tuition classes worth Rs.500 to anybody who registers on Acer website. In addition to the aforesaid service, Vedantu will also provide additional free live online tuition classes worth Rs. 500 to anybody who buys Acer’s notebooks during the campaign period. Consumers who purchase any Acer Notebook or t...

Aircel has offered free calls to Nepal for all its customers for two days, i.e. 27th & 28th April, 2015, in its support towards the natural calamity faced by the country. This facility has been extended to all Aircel customers across India for the next 48 hours, in the light of the vulnerable situation prevailing in Nepal after the massive earthquake hit the country. The offer has been extended to all prepaid and postpaid customers of Aircel. Additionally, those customers travelling to Nepal during this hour of crisis will also get Free Incoming while Roaming into Nepal for the next 48 hours. Aircel has also waived off International Roaming Rental Deduction for its prepaid customers. Anupam Vasudev, Chief Marketing Officer, Aircel, said, “We are extremely distressed to see the mass devastation in Nepal caused by the earthquake and our hearts go out to all affected by this reflection of nature... See more

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   To celebrate a successful quarter and enhance sales in the ongoing quarter, Acer India has introduced the Foreign Travel Scheme (FTS) partner programme. A wholly indirect company, Acer plans to recognize and reward the exceptional performance of its channel partners and resellers across India through this programme. Continuing an era of strong partnership and growth with Acer’s longstanding partner network, the programme is targeted at rewarding the top 40 partners with an exciting three nights/four days fun-filled tour of an exotic foreign destination. The chosen 15 master reseller (MR) partners and 25 regional large format retailers (RLFR)/ITSS partners will set off to the destination for a partner meet, followed by a two-day guided tour. This programme is valid from April 1 and will end on June 30, 2014 (both days inclusive). The authorized MRs, RLFRs and ITSS partners will be adjudged on the basis of their ...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   To launch a range of bundled offerings across 2G and 3G data as well as post-paid and pre-paid platforms,  Tata Docomo  has announced its partnership with Micromax . With this launch, customers using Micromax handsets, purchased after 1st October, 2013 can avail the benefits of Tata Docomo’s special offers. Sunil Tandon, Head – Non Voice Services, Tata Docomo , said, “At Tata Docomo, we follow a consumer-centric strategy where we believe in developing offerings keeping our customers’ preferences in mind. Through an Intelligent and Interactive Call to Action, wherein the MICROMAX Tata Docomo customer can now   SMS  ‘MICROMAX’ to 141 , to get relevant offerings cutting across  2G data, 3G data, Post-pay and Pre-pay. We are glad to partner with Micromax to launch the Micromax Range programme.” Shubhodip Pal, Chief Marketing Officer, Micromax , said, “It has been our constant endeavour at Micromax to emp...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   With the markets abuzz with festive fervor, consumer sentiment is flying high.  Acer India  has announced an exclusive offer to bring additional excitement into this festive season. Apart from the existing Diwali offer, Acer is providing consumers a chance to save up to Rs. 11000 on the purchase of select models of Premium Acer devices. Acer has tied up with  ICICI bank , the country’s largest private sector bank, to provide a special offer. By using their ICICI debit or credit card consumers can avail up to 10 percent discount on the purchase of the company’s popular Aspire range of devices S7 Ultrabook, R7 Notebook, S3 Ultrabook, P3 Ultrabook, V5 laptop, and the Iconia W3 tablet. S. Rajendran, Chief Marketing Officer, Acer India , said, Festive season is the time for exuberant indulgence. We are facilitating this consumer need and behaviour with a range of attractive offers on our new-age products to h...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Samsung Electronics  has announced its global "Launching People" campaign to strengthen its commitment to unleash the dreams, passions and potential of individuals around the world with ideas and technology. The "Launching People" campaign can help identify and invest in the potential of inspiring individuals across the globe. Together with Samsung’s support and access to advanced technology, this potential can be actualized. "We believe that technology only begins to have meaning when you put it in the hands of a human being and when this technology collides with people's potential, amazing things can happen. Over the next year, we will work with people all over the world on new and exciting projects that launch people's potential with the assistance of technology, helping people not only explore personal passions, but also inspire others," said  Sue Shim, Chief Marketing Officer, Samsu...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Intending to connect with young minds across the country and helping them realize their true potential,  Acer India  has partnered with  Bloomberg TV India  in the show "The Pitch". A one-of-its-kind show, The Pitch invites India's best entrepreneurs to a contest of skills and business plans. "India is set to become the youngest country in the world by 2020. Given the increasing significance and visible impact of entrepreneurship, these young entrepreneurs need to be nurtured well. We have always reached to the country's youth, enabling them with cutting-edge technology. With our association with the Pitch show, we aim to take our youth-connect to another level and encourage young talent in India," said  S. Rajendran, Chief Marketing Officer, Acer India. The Friday, 18th October episode of The Pitch show, will feature contenders creating innovative television commercials for the top-of-the-lin...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   As a strategic move for the expansion of its smartphone and tablet devices in the country,  Micromax  has entered into partnership with  Aircel India  for bundled offers on smartphones and 3G dongles. As per the arrangement, it has been revealed that the partnership is actually more than device bundling and offers. Under this new partnership, Aircel and Micromax will share their Channel and Retail Networks, Sales Resources and run an integrated device sales activation program. Anupam Vasudev, Chief Marketing Officer, Aircel , said, “Aircel recognizes the importance of smartphone devices to drive data usage. In line with that, it is our focus to get into partnerships with the leading smartphone device manufacturers in an endeavour to bring to our customers exciting bundled products. In this exclusive partnership with Micromax, we will share their robust channel and retail network to deliver innovative and be...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   To innovate next-generation “open-standard” collaboration tools, a two-day  hackathon event named “Future of Collaboration”  will be organized linking together the best minds of the Silicon Valley and Bangalore. The event will be sponsored by  Tata Communications . During the hack fest, over 200 developers in both locations will work together, across borders, to rapidly develop, prototype and innovate applications using new web standards to address everyday collaboration challenges. These will be built over new  open API (application programming interface) , including Internet-based technologies such as WebRTC. This platform will take communications and collaboration to the next level. Julie Woods-Moss, Chief Marketing Officer & CEO of Nextgen, Tata Communications , said, “Tata Communications is excited to sponsor this hackathon which will catalyze new ideas, apps and tools for collaboration based on ope...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   In its commitment to offer innovative products and services to its customers,  Aircel  has introduced yet another innovative product under its "Extra" proposition - "Extra Recharge". Through an easy recharge of Rs.69, the customers will enjoy Full Talk time and get an Extra talktime up to Rs.100. Anupam Vasudev, Chief Marketing Officer, Aircel , said, "We, at Aircel, constantly strive to provide simple and innovative products and services which are value-for-money propositions. We understand that it always feels nice when we get something ‘Extra’ unexpectedly. Therefore, we are delighted to introduce the Extra Recharge, which will give our prepaid subscribers more value for money along with our seamless services...... See More

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Encouraged by the good response to its previous 3G smartphones,  Idea Cellular  has launched yet another Android-based 3G smartphone -  Aurus 2  in India. Aurus 2 is a stylish, Dual-SIM phone, powered with a 1 GHz processor and offers video-calling facility. The new 3G smartphone from Idea, which at Rs.6,490, is targeted at existing 2G users who wish to upgrade to 3G in semi-urban and rural markets, across the country. Idea Aurus 2 has a 3.5-inch capacitive touchscreen with display that supports 320 x 480 pixel resolution.  The new 3G smartphone boasts of high internal memory of 4GB ROM along with 512MB RAM. The smartphone sports a 3.2-mega pixel camera with digital zoom along with a front facing VGA camera and supports video calling. Sashi Shankar, Chief Marketing Officer, Idea Cellular , said, "Idea focusses on bringing the best of 3G technology at an affordable price to our subscribers, thereby mai...