Aircel, Micromax tie up to acquire 4–5 Lakh Device Users/Month

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Micromax enters into Strategic Alliance with Aircel India 
As a strategic move for the expansion of its smartphone and tablet devices in the country, Micromax has entered into partnership with Aircel India for bundled offers on smartphones and 3G dongles. As per the arrangement, it has been revealed that the partnership is actually more than device bundling and offers. Under this new partnership, Aircel and Micromax will share their Channel and Retail Networks, Sales Resources and run an integrated device sales activation program.
Anupam Vasudev, Chief Marketing Officer, Aircel, said, “Aircel recognizes the importance of smartphone devices to drive data usage. In line with that, it is our focus to get into partnerships with the leading smartphone device manufacturers in an endeavour to bring to our customers exciting bundled products. In this exclusive partnership with Micromax, we will share their robust channel and retail network to deliver innovative and best value-for-money products and services.”
Vikas Jain, Co-Founder, Micromax, said, “We are very happy to partner with Aircel, as this partnership will be an excellent amalgamation of Aircel’s innovative offerings in the marketplace and superior hardware capabilities of Micromax, which will enable millions of consumers in India to enjoy seamless connectivity through affordable call rates, data usage and internet TV on Micromax devices.” 
Vikas further added, “This partnership will further provide a major boost to better connectivity and internet adoption as Aircel’s network coupled with our innovative devices, backed by a strong channel and retail presence will take these offerings across length and breadth of the country......See More

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