VARINDIA IT MAGAZINE

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE FUJIFILM India has entered the Indian electronic ad space. The company has released its first-ever Television commercial (TVC) in the country, featuring Fujifilm's latest digital camera with a super zoom - S 3300. Fujifilm is now focussing on actively engaging the Indian audiences through an aggressive ad campaign across various TV channels. Shot in Thailand, the ad is done aesthetically. It showcases the stunning 26x zoom, Smile&Shoot and HD Movie Recording features of S 3300 through an interesting concept. The company's move to advertise on TV stems from its objective to change the perception of Indian consumers about Fujifilm. The company specializes in digital cameras, besides photofilm products. With this TVC and subsequent ads in the campaign, which will be aired on multiple channels, Fujifilm wishes to break the previous perception about the brand. The total marketing spend on this campaign is about Rs.20 crore. To supp...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Western Digital has introduced the newest version of its WD Photos photo viewer app, which now works with the WD TV Live Hub media centre from an Apple iPhone, iPad, iPod touch or Android-compatible smartphone or tablet. Consumers can create content with their iOS or Android device and send it directly to anyone with a WD TV Live Hub media center for big screen viewing and enjoyment. This feature is ideal for business travellers who want to keep in touch with their family and share their adventures in a fun and creative way. It is also a great way for students and distant family members to share life's moments as they happen. In addition, WD Photos photo viewer app allows consumers to remotely access content stored on their WD TV Live Hub media centre or My Book Live network drive from their portable device, anywhere in the world. This provides access to hundreds of photos without reducing memory on a users' iPhone or Android device ...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Xerox has received "good de-inkability" certifications for their digital color production systems from the International Association of the Deinking Industry (INGEDE). The ratings were given to the Xerox iGen4 Press, 700 Digital Color Press and Color 800/1000 Presses. INGEDE, an association made up of leading European manufacturers and paper mills, conducts a widely accepted, standardized test to identify the types of printed paper products that have the best recyclability when they are deinked. The "good de-inkability" rating means the production systems produced high scores, more than 90 out of 100, in the evaluation of five parameters - luminosity, color, cleanliness, ink elimination and filtrate darkening. Deinking refers to the removal of ultraviolet and electron beam printing inks - an important step in the paper recycling process. More crucial in the production of graphic paper, which requires high paper quality, i...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Wipro Technologies will offer system integration services to Wyde Corporation's insurance clients and prospects worldwide under a strategic partnership. Wyde is a leading international provider of core insurance software solutions. The partnership will allow Wyde's clients to leverage Wipro's global resources. Wipro Technologies will be the lead Systems Integrator for implementing Wyde's "Wynsure" software, for the insurance sector. Wipro will also set up a Wynsure Centre of Excellence in India that will be leveraged for sales initiatives, co-development programmes, training purposes and customer demonstrations. With this partnership, Wyde and Wipro are poised to address over 250 small to medium-sized insurers in the United States alone. "Wyde's Wynsure platform is a strong, capable platform across the spectrum of life, health, and P & C (Property and Casualty) insurers," said Ajoy Menon, Globa...