Dell India unveils 'Personal Achievement' Campaign
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Dell India has unveiled India marketing campaign to showcase real customer experiences, highlighting how Dell enables customers to ‘achieve’ their personal & professional passions. The Brand and marketing campaign will feature themes of ‘Personal Achievement’ and ‘Business Achievement’ to connect with consumers & enterprise customers respectively. Ravi Bharadwaj‚ Executive Director – Marketing‚ Dell India said, “At Dell we create solutions with our customers in mind, to give them the best user experience possible. While the achievement platform will provide an opportunity to highlight our customers stories and the role our solutions play in their everyday life‚ it also brings forth the human and emotional connection between our customers and technology that will break the clutter in a market led by celebrity endorsers. We see the campaign as an extension of our strategy to strengthen brand leadership in the consumer ...