Idea Cellular launches its innovatory ‘3G Roll Over’ services

It is for the first time in India that an operator is allowing carry forward benefit on 3G data packs for the post-paid category, which is the highest data consuming category in the country. Idea Cellular has launched the new brand ‘3G Roll Over’ feature for its post-paid subscribers, strengthening data adoption by providing innovative offerings and services to its customers.

With this revolutionary 3G roll over data pack, Idea post-paid subscribers can carry forward their unused 3G data balance to next month without any extra charges.

The Roll Over 3G Data pack will enable subscribers to earn full value of money, by accessing uninterrupted 3G internet from previous month’s data balance by carrying it forward into the next billing cycle.

idea logo 150x150 Idea Cellular launches its innovatory 3G Roll Over servicesSpeaking on the initiative, Chief Marketing Officer, Idea Cellular, Sashi Shankar explained, “Idea’s new ‘Roll Over 3G ’ feature is based on the insight that customers feel anguished when their data pack expires at the end of the billing cycle, without full utilization. With our new Roll Over 3G data pack, post-paid subscribers will now not lose out on unused data balances at the end of their billing cycle. We believe, this customer centric approach will enhance customer satisfaction and boost data usage amongst our subscribers.” See more

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