Mobile Search Usage Trends revealed

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Mobile Search Usage Trends revealed 
Adobe has recently announced findings from its latest Adobe Digital Index report, “The Dynamic Nature of Mobile Search in APAC”, which explores mobile search usage trends and reviews impending developments that could reshape the mobile search landscape in the Asia-Pacific (APAC) region. The analysis, based on 2.5 billion anonymous visits to 125 websites, covers 11 countries in APAC, including Australia, China, India, Japan and South Korea. 
"In APAC mobile search clearly matters, but because of significant regional variations, businesses need a country-by-country mobile strategy. This Adobe Digital Index report demonstrates that search drives a higher percentage of mobile traffic than PC traffic. Because of potential market changes, APAC marketers must more closely watch this emerging channel to make the right investments. What may be working well today could rapidly change in the future," said Aseem Chandra, Vice-President of Marketing, Adobe Digital Marketing Business.

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