Opera Launches App-Tribute

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Opera Launches App-Tribute

Opera Software has launched App-Tribute via its advertising subsidiaries AdMarvel, Mobile Theory and 4th Screen Advertising.

App-Tribute is claimed to be one-of-a-kind technology works for app-based advertising campaigns and enables cost-per-click (CPC), cost-per-download (CPM), cost-per-install (CPI) and cost-per-mille or 1000 impressions (CPM) promotions. It works across all ad formats, including banners, interstitials and within rich-media creative and is available for iOS and Android devices. For app developers, App-Tribute is said to provide clear feedback to determine which publisher app should be attributed for promoting an app download and installation.

Mahi de Silva, EVP, Consumer Mobile, Opera Software said, "Since the launch of iOS in 2007 and Android in 2009, we've watched both sides of the industry - both developers who want to advertise their apps and those that want to monetize their app traffic - struggle with the thorny issue of promoting and tracking app downloads. We've seen schemes that attempted to solve the problem through device and user tracking, many of which raise troubling questions around accuracy and consumer privacy. Working together with several of our industry-leading publisher customers, we've designed and implemented a trusted third-party solution that satisfies all the constituents. We are very pleased to bring this innovation to market and take app promotion and monetization to the next level."

App-Tribute has already been deployed by some of Opera and AdMarvel customers including a leading personalized internet radio service and some leading mobile game developers.


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