VARINDIA IT MAGAZINE

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Bharti Airtel has signed a global arrangement with Opera Software to offer a customized and co-branded version of Opera Mini internet browser for Airtel mobile customers across its operations. With this, over 253 million Airtel customers across countries including India, South Asia and Africa will now be able to leverage Opera Mini’s unique proxy-server-based technology to compress data by up to 90% and decrease their data transfer costs. K Srinivas, President, Consumer Business, Bharti Airtel said, “We are excited to bring a superior browsing platform to Airtel mobile customers across India and South Asia by leveraging Opera Mini’s tried-and-tested set of solutions. We are confident that this association will be instrumental in helping us deliver a truly customized, enhanced and optimized browsing experience for our data users.” Lars Boilesen, CEO, Opera Software said, “Our primary drive is to provide the best user experience,...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Opera Software has released its Opera Mini 7 mobile Web browser for basic phones and Blackberry devices.   It is supposed to be available as a free download for Java-compatible (J2ME), S60 and Blackberry feature phones. Opera Mini 7 comes with a new feature called Smart Page. Smart Page is a one-page summary of all the news from your Facebook and Twitter feeds. Using the data-crunching and money-saving technology behind Opera Mini, Smart Page keeps one updated with the social life quickly. The Smart Page includes suggestions for news sites to follow, as well as the possibility for one to add the feeds of sites browsed most often.  Lars Boilesen, CEO, Opera Software said, "I've spent hours typing web addresses on my mobile phone, but now there's a super smart way to get most of your content at a glance. With Smart Page, you just open the browser, and the content is right beside your Speed Dial shortcuts in the s...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Opera Software has launched App-Tribute via its advertising subsidiaries AdMarvel, Mobile Theory and 4th Screen Advertising. App-Tribute is claimed to be one-of-a-kind technology works for app-based advertising campaigns and enables cost-per-click (CPC), cost-per-download (CPM), cost-per-install (CPI) and cost-per-mille or 1000 impressions (CPM) promotions. It works across all ad formats, including banners, interstitials and within rich-media creative and is available for iOS and Android devices. For app developers, App-Tribute is said to provide clear feedback to determine which publisher app should be attributed for promoting an app download and installation. Mahi de Silva, EVP, Consumer Mobile, Opera Software said, "Since the launch of iOS in 2007 and Android in 2009, we've watched both sides of the industry - both developers who want to advertise their apps and those that want to monetize their app traffic - struggle with the th...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Opera Software has launched Opera Mini 7, a browser claimed to target at Android users. The Company claims that the new version for Android would help save costs for mobile phone users. Opera Mini 7 is believed to compress and squeeze Web pages from the network into the phone. This is said to result in lesser load on the phone and consumption of data. Opera Soft said, "Up to 90 per cent of the original data gets cut out, so not only do you use less data, but you also get where you want to go on the Web even faster. You'll also save time on slow networks." For More Details See www.varindia.com