Prerna Mehrotra promoted as CEO, Media, Dentsu International APAC


Prerna Mehrotra promoted as CEO, Media, Dentsu International APAC: Dentsu International APAC promotes Prerna Mehrotra into the role of CEO, Media, APAC reporting into Ashish Bhasin, CEO, dentsu APAC and Peter Huijboom, Global CEO, Media & Global Clients. This is in addition to her current role as Managing Director, Media Group, Singapore reporting into Prakash Kamdar, CEO Dentsu Singapore.

 

Prerna will be responsible for driving Dentsu’s global media strategy and delivery in APAC, ensuring its alignment and relevance in the market with client-centricity at the core, developing an integrated portfolio of tools and capabilities to maximise the effectiveness, relevance and performance of client’s media.

 

Ashish Bhasin, CEO, dentsu APAC says, “Prerna was a clear candidate for the role; having joined the business in 2016, she has gone from strength to strength excelling in roles across investment and media. This integrated view across our media portfolio and her acumen of over 20+ years sets her apart from the rest – I am looking forward to working with Prerna and driving growth for our clients together.”

 

Peter Huijboom, Global CEO, Media & Global Clients adds, “I am delighted to have Prerna join my leadership team and drive Dentsu's Media strategy in this critical region. Her experience in key markets including India and China and her long-standing client relationships will ensure we continue to drive value – and excellence in everything we do.” 


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