Tata Cliq and Adobe join forces to provide enhanced digital experience for customers

Tata Cliq by Tata Unistore (a part of the Tata group venture) has partnered with Adobe to deliver enhanced digital experiences for customers in India. Tata Cliq is the country’s first-of-its-kind “phygital” marketplace that combines online shopping with an offline store experience. The company is leveraging Adobe Experience Cloud to offer personalized, relevant and seamless digital experiences for luxury brand shoppers across Tata Cliq’s website, as well as mobile application.



The announcement on Tata Cliq’s partnership with Adobe sets the tone for Adobe Symposium 2018, India’s biggest digital marketing event, slated for 26th April at Grand Hyatt in Mumbai. The event is expected to draw over 1,400 professionals, who will discover digital transformation stories of “experience makers” representing many of India’s biggest brands including Aditya Birla Group, Flipkart, Myntra, Yatra, and Freecharge.....Read More

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