Four Companies together unveil Full HD 3D Glasses Initiative

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Panasonic, Samsung, Sony and X6D Limited (XPAND 3D) have announced their intent to collaborate on the development of a new technology standard for consumer 3D active glasses, under the name, "Full HD 3D Glasses Initiative".

With this new agreement, the companies intend to work together on the development and licensing of radio frequency (RF) system 3D active glasses technology, including RF system protocols between consumer 3D active glasses and 3D displays such as televisions, personal computers, projectors and 3D theatres with XPAND active shutter glasses.

The standardization will also include multiple types of infrared (IR) system protocols between 3D active glasses and 3D displays, ranging from the protocols jointly developed by Panasonic and XPAND 3D to the proprietary protocols of Samsung and Sony, respectively.

The licence of newly announced Full HD 3D Glasses Initiative is targeted to be released in September 2011, during which time the development of new standardization applied active 3D glasses will begin. Universal glasses with the new IR/RF protocols will be made available in 2012, and are targeted to be backward compatible with 2011 3D active TVs.

Manish Sharma, Director - Marketing & Sales, Panasonic India, said, "We are very proud to announce a joint licensing of IR system protocols with XPAND, backed by several participant companies. We are very pleased that this latest collaboration will incorporate our previous concept into these new standardization efforts. The company has been working to standardize 3D glasses technologies and we hope to make significant contribution toward accelerating the growth of 3D-related products."

Jurack Chae, Vice-President, R&D Team, Visual Display Business, Samsung Electronics, said, "This announced collaboration underscores Samsung's promise to meet consumer needs among the ever-changing advancements of home entertainment and consumer electronics technology. To date, active 3D technology has proven to be the most popular choice for consumers in the 3D TV market. According to the NPD Group, Active 3D technology took an average of 96-per cent share of the U.S. 3D TV market in the first half of this year, and this Full HD 3D Glasses Initiative will help further drive consumer adoption and understanding of active 3D."


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