Vodafone, RCom, Aircel and MTS use Big Data, Analytics to retain customers and increase ARPUs

Telecom operators including Vodafone, RCom, Aircel and MTS India are investing in technologies such as big data and analytics amid growth in data consumption as they look to retain subscribers and increase revenue per user.

Analytics allow telecom companies to improve their data product offerings by better understanding customer demands and usage patterns, according to the operators. The equipment and networks that provide data services generate significant a lot of data that the operators use to identify and proactively address the network issues they face. This also helps the operators plan their network expansion strategies better.

Vodafone India’s outgoing chief information officer Anthony Thomas said that the company has deployed big data technology and is piloting various scenarios to get insights into the company’s customers, usage pattern and needs...Read more

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