VARINDIA IT MAGAZINE

Spice Mobiles has launched its new X Life series of smartphones, targeted at first-time smartphone buyers in the Tier-II and Tier-III cities. Under X Life series, the company has launched four smartphones – XLife 404, XLife 431q, XLife 431qLite and XLife 512, offering superior technology features at very attractive price points keeping in line with its brand promise of always offering the latest technology to its consumers at affordable prices. The X Life series is specially designed for consumers seeking an exciting combination of innovation and great design. Spice Mobiles has aggressive plans to expand its market share in the smartphone segment considering the huge upgrade potential for feature phone users towards smartphones. The X Life series has been conceptualized on the basis of a growing demand for high-quality and good-looking phones in the sub-Rs.5,000 segment. Speaking on the occasion of the launch, Amandeep Singh, CEO, Spice Mobiles, said, “After extensive market res...

Spice Mobiles has expanded its product portfolio with the launch of Spice Stellar 518. This new smartphone is 3G-enabled and runs on the latest Android 4.4 KitKat OS, with its powerful 1.3 GHz Quad-Core Processor. This stylish phone has a speedy performance with seamless running of apps, games, data and media. To facilitate an enhanced availability of the device to customers, Spice has tied up with the leading TV Shopping platform, Home Shop Network 18 for the launch. Amandeep Singh, CEO, Spice Mobiles, said, “We are pleased to launch the Stellar 518 on Home Shop Network 18, thereby offering our customers a superior product and retail experience at the same time. This product combines high utility functions and offers the perfect combination of great aesthetics and performance. We are convinced that with Home Shop Network 18’s excellent reach and our superior product, this exclusive tie-up will enchant our customers.” Spice Stellar 518 has a super-stylish body with an enchant...

Spice Mobiles has announced the launch of its first 4G LTE smartphone – Stellar 519 at a very attractive price. The power-packed Stellar 519 smartphone allows users to surf the internet, download files, watch their favourite videos, make video calls with excellent voice quality owing to its latest generation 4G LTE technology. Prashant Bindal, CEO, Spice Mobility Ltd, said, “We are thrilled to introduce our first 4G LTE smartphone – Stellar 519, which promises to deliver an outstanding and seamless internet browsing experience. The new Stellar 519 offers a scintillating combination of an amazing user experience with excellent speed and multitasking options. This is a great device for customers looking for a smartphone that has it all. We have packed in our latest technology complemented with a one-of-its-kind, unique 4G experience never before seen on a mid-range smartphone.” The latest generation Stellar 519 is equipped with an 8-megapixel rear camera with Autofocus, a front-fa...

Spice Mobiles has announced its associate sponsorship for the Rajasthan Royals (RR) team in the Indian Premier League’s eighth season which starts from8th of April, 2015. As a part of the sponsorship agreement, the logo of Spice Mobiles will occupy the leading side position on Rajasthan Royal’s playing trousers.  As part of the agreement, Spice Mobiles and Rajasthan Royals will also launch a series of joint marketing initiatives to engage and connect with their young consumers and fans. In addition, Spice Mobiles will have significant branding exposure at all home games of the Rajasthan Royal along with in-stadium promotional rights. Announcing the tie-up, Prashant Bindal, CEO, Spice Mobility Ltd, said “I am delighted to announce our partnership with Rajasthan Royals for the eight season of the IPL. The team is a strong contender in the tournament and Spice Mobiles is a strong player in the Rajasthan market. Through this partnership we aim to bring together our youthful bran...