VARINDIA IT MAGAZINE

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE ZengaTV has announced its winning the exclusive mobile rights for India-Srilanka series has roped in Parle Wafers as the title sponsor for the series. Shabir Momin, MD & CTO, ZengaTV said, “this is a very exciting moment for us as we not only bagged the rights to telecast the 5 One day International’s and 1 T20 International match of the ongoing India - Srilanka series but we also have got Parle Wafers to be the title sponsor of the series. Under the deal Parle Wafers will advertise in between over’s as pure FCT and also on Action Replay and Super 4’s mirroring the traditional TV model of advertising and this alternate platform gives a choice to the brands to consider while they strategize their marketing and advertising plan. Abhishek Joshi, CEO, ZengaTV, said “this tie-up with Parle Wafers is an important addition to our already existing advertiser bouquet and we strongly feel is that there is enough space for every brand t...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Zenga TV has entered into agreement with Micromax to offer media & Entertainment content on Funbook ICS tablet worldwide. Zenga TV is said to enable Funbook ICS tablet users to exploit licensed TV and video-on-demand content-on-the-go with good quality streams even on non-3G connections. Shabir Momin, CEO, Zenga TV said, "We are excited to be associated with a renowned brand like Micromax to offer class leading TV viewing experience to customers. With this tie up, Funbook ICS tablet would carry our pre-loaded android app which will give access to our wide range of TV channels, including bouquet of movies and songs. This partnership will furthers Zenga's commitment in bringing rich and differentiated TV content to mobile, tablet and web users globally. We welcome Micromax Funbook users to our current club 7 million users in India." Zenga TV services are accessible across mobile networks such as Idea, Vodafone, Airtel, Airce...