Spectranet installs Sage CRM
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Sage India has revealed the implementation of Sage CRM across the operations of Spectranet, a leading Internet Service Provider in India offering private network convergence services. The implementation has given Spectranet new found confidence to achieve a higher business growth rate; driven in by CRM advantages like improved lead generation and sales follow up. This has led to the creation of a stronger sales team and the development of a more strategic marketing campaign. Sunando Bhattacharya, Head - Marketing & Business Technology, Spectranet said, "When we were told about Sage CRM, we thought it was almost made for us. We realized that Sage CRM is basically a web technology platform, which provides certain standard functionalities of sales force automation, marketing and customer support as default while the rest can be customized or built on the platform. This is what gave us the confidence that we can now able to have a singl...