Yahoo! unveils Top 5 Businesses in Search Marketing


Yahoo! has announced its annual "Top 5 Fastest Growing Businesses in Search Marketing" and "Top 10 Most Popular Search Keywords". The results showed that the most popular search keyword all across Asia was "travel". This signifies a booming Asian economy and tourism market in the first half of the year. The second most popular search keyword in Taiwan, Singapore and India for the first six months of 2010 was "gaming".

Local online job portal Naukri.com is ranked No. 1, followed by Monster.com and Monster Jobs in the most popular search keyword list. Job portals turned out to be a major destination for Indian users and the search varies from different mediums. Trending well with the growth of the Indian economy and increasing telecom and broadband penetration is "Nokia Mobile" and "broadband providers", which also feature among the top keywords in India.

Based on the "Top 5 Fastest Growing Businesses in Search Marketing" in the first half of 2010, "travel and tourism", "education" and "medical cosmetology" businesses were the fastest-growing businesses in the search marketing market due to the booming travel business, great emphasis on education and training programmes, and pursuit of beauty and health in various Asian nations.

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