Dell Enhances PartnerDirect Program

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Dell Enhances PartnerDirect Program

Dell has announced an enhanced structure for channel partners under the PartnerDirect program, designed to expand their ability to deliver value to their customers and reward them for their investment in key Dell solutions, at the same time helping partners drive business growth.

The newly enhanced PartnerDirect program is effective from May 9 for Dell certified partners globally, and features a new structure which sets out increased rewards for certification and training, including new rebates for premier partners, expanded deal registration terms, financial incentives, and marketing and technical assistance.

"These improved benefits are based on inputs that we have received directly from our partner community," said Mahesh Bhalla, General Manager, Consumer & SMB Dell India. "For those partners who are investing in Dell, we are enhancing incentives and benefits to better position them for success. It has been the success of our commercial partners and their response to the PartnerDirect program that has enabled us to do this. We firmly believe that by working together we can help our partners and customers to grow and thrive."

PartnerDirect's enhanced structure aligns rewards with education and training and helps position partners for long-term success with Dell solutions. It also underscores Dell's commitment to a simple and streamlined channel program for partners, based on their feedback, to provide the right resources partners need to successfully grow their businesses and deliver value to their customers.

"This new structure helps strengthen the solutions we are able to offer and also helps us deliver better value to our customers," said Vineet Mittal, Executive Director, VSM Technologies. "Dell listened and responded to our feedback, and now we have a structure that enables partners and Dell to work together better than ever. We look forward to the continued growth of the PartnerDirect program in India." He added.

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