Platform to accelerate Digital Engagement

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Platform to accelerate Digital Engagement

Infosys and WPP have unveiled Infosys BrandEdge in partnership with Fabric, a WPP company. This comprehensive cloud-based offering simplifies digital marketing by bringing together integrated marketing and technology expertise on a single unified platform.

Powered by an underlying BLUE framework, the platform comprises four modules that enable marketers to efficiently BUILD digital assets, effectively LISTEN to and UNDERSTAND target segments and easily ENGAGE consumers across a wide array of digital channels. Offered in the Cloud, the platform is available in a subscription-based, pay-per-use model. This will enable marketers to convert their capital expenditure into variable operational expenditure.

S. D. Shibulal, CEO & Managing Director, Infosys, said, "As organizations work towards building tomorrow's enterprise, they must deliver personalized products and services to an informed and discerning digital generation. Infosys BrandEdge, in partnership with Fabric, is a unique platform that provides the agility needed to tap the true potential of digital marketing, accelerate consumer engagement and drive growth."


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