Sony India dominates Digital Still Camera Market

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Sony India dominates Digital Still Camera Market 
Sony India reinforces its No. 1 position in the digital still camera market with an aim to capture a very dominant 45% share (Amt.) in FY12. Sony India witnessed a growth rate of 45% (Qty.) in FY11, beating the industry growth rate of 40% (Qty.). Sony plans to sell 14 lakh (Qty.) units of these Cyber-shot units in FY12, overcoming its last year's sales of 11 lakh (Qty.) units. The Digital Still Camera segment in India stood at 33 lakh (Qty.) units in FY11 and is expected to increase to 42 lakh (Qty.) units by FY12. 
Sony has launched 34 new Cyber-shot cameras - H, W and S series. Moreover, Sony also plans to pump in an investment of Rs.50 crore towards a multi-media brand campaign, "incredible zoom. Incredible details" with its Brand Ambassador, Deepika Padukone. Not only this, Sony plans to increase the counter share to 3,000 outlets, up from 2,500 outlets in FY11 to reach a wider customer base in India.
Masaru Tamagawa, Managing Director, Sony India, said, "We have received a lot of love for Sony Cyber-shot in the Indian market and we will continue to innovate and create, bringing new technology, design and excitement to our customers. The High Zoom in our new Cyber-shot lineup helps capture exceptional picture quality and great detail, even when zoomed in considerably, thus being an absolute delight to photography connoisseurs." 
In the new Cyber-shot range, comprising of total 34 models, at least 8 models have Super High Zoom up to 30X and another 8 offer Compact High Zoom with 10X, to capture the smallest of details even from a distance. Most of these cameras are powered by the combination of Optical Zoom with Optical Steadyshot, Super Quick Focus and Superior Intelligent Auto (Superior iAuto) technologies.

For More Details See
www.varindia.com

Comments

Post a Comment

Popular posts from this blog

N Chandrasekaran appointed chairman of Tata Sons

Image
The board of directors of Tata Sons, at its meeting has unanimously appointed N Chandrasekaran as executive chairman, Tata Sons. N Chandrasekaran shall take charge from February 21, 2017. The board of Tata Sons said, “Chandrasekaran has demonstrated exemplary leadership as the chief executive officer and managing director, Tata Consultancy Services. We believe he will now inspire the entire Tata group to realise its potential acting as leaders in their respective businesses, always in keeping with our value system and ethics and adhering with the practices of the Tata group which have stood it in good stead.” Chandrasekaran was the chief executive officer and managing director of Tata Consultancy Services since 2009. A Tata lifer, he had joined the company in 1987 and was appointed as a director on the board of Tata Sons on October 25, 2016.
Read more

Fake GST invoice scam; 215 people arrested, ₹700 cr recovered

Image
Fake GST invoice scam; 215 people arrested, ₹700 cr recovered:  The   Directorate General of GST Intelligence (DGGI)   has recovered more than ₹700 crore from the arrested 215 people and in the last two months. The individuals who have been arrested for   GST fake invoice frauds   and are fly-by-night operators who fraudulently avail, pass on and utilize input tax credit (ITC) in multi-layered scams. The GST intelligence authorities have also registered over 2,200 cases and have unearthed more than 6,600 fake   GSTIN   entities. “Out of the 215 arrests so far there are 71 masterminds, 81 proprietors, 36 director/managing directors, 15 partners, 3 CEOs, 6 chartered accountants and one each of company secretary, broker, and GST practitioner,” the statement said.   The recent usage of data analytics, data-sharing and AI along with BAFTA tools has helped the agency to detect fraudsters with precise inputs. The DGGI in its statement also said that the arrested include several managing dir
Read more

Visa buys NFT based CryptoPunk and paid $150,000 in Etherium

Image
Visa buys NFT based CryptoPunk and paid $150,000 in Etherium:  Leader in the digital payments   Visa   has purchased a digital CryptoPunk for $150,000, marking the company's first ever   NFT   purchase. The deal is clearly shows that, Visa is stepping into the world of NFTs with its purchase of   CryptoPunk 7610 .   Going forward, NFTs and Visa to align and integrate them in new brand strategy to gain a sizable market share. However, NFTs have often been compared to physical collectible items like rare trading cards and works of art.   The CryptoPunk 7610, which feBlatures a female punk with a mohawk and large green eyes. "We envision there could be a future where your crypto address becomes as important as your mailing address," Visa's Head of Crypto said.   An NFT - which stands for non-fungible token - is a unique digital asset designed to represent ownership of a virtual item. Unlike bitcoin and other cryptocurrencies, NFTs can’t be exchanged like-for-like with an
Read more