Edimax India on Growth Trajectory

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Edimax India on Growth Trajectory 
Edimax Technologies has announced that it is adopting the Regional Distributor (RD) model to further enhance its impressive growth story in India. Edimax invites Regional Distributors across India for distribution of its quality products and to cater to the increased demand across various customer segments for its networking as well as newly-launched IP network cameras.
  
Till Q1 2012, the North region was the largest contributor to the Edimax business in terms of revenue and RD base, providing more than 40% share of its total business in India. It is followed by West at 35% and South at 25% shares of the pie. The East region is yet to be explored, but holds promise for additional numbers. To start off, Edimax has appointed Advance Infotech, to distribute its range of IP cameras in Mumbai and Maharashtra. Edimax is looking for similar tie-ups in other regions as well to provide closer focus in each region. 
Eric Yang, Country Manager - India, Edimax Technologies, said, "Business in India is growing by leaps and bounds. This year, we broke all previous highs. We are planning to take that to the next level and be amongst the top five in India, in our market segments. Appointing regional distributors across India will help us in addressing local demand with closer focus on each geography, and it will ensure we remain on top of the situation in our quest for providing innovative products and solutions. We are looking to appointment at least 25 RD in this quarter itself."

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