Trend Micro Consumer Business Team reinforced

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 

Trend Micro has strengthened its consumer business with the appointment of Anupam Rahi and Anand Shringi as National Sales Managers for consumer products for India & SAARC. Trend Micro now looks at creating a strong channel partnership for its Titanium Brand for consumer segment.

Amit Nath, Country Manager, India & SAARC, Trend Micro, said, "After establishing our strong leadership among the Enterprise and SMB segment for the last six years in India, we are now poised to address the consumer segment with our Titanium Brand. India consumer business, which is pegged at more than Rs.1,000+ crore, is growing at a rapid pace YOY. Trend Micro already has a global leadership position in the consumer segment, which contributes more than 50% of its $1.2 billion revenue. We strongly believe that, with our strong R&D strength in the security domain, we will be providing the consumers in India with a robust security solution across the Windows and Mac platforms. We are looking at capturing a 20% consumer market share by 2014. As we understand, the Channel segment plays a major role in this consumer business, Trend Micro has already started aligning and strengthening our existing channel partners and also looking at reaching 3,000 channel partners by the end of this financial year."

"As our go-to-market strategy is to establish Titanium as the leading antivirus solution for the consumers, our marketing strategies have started to address both the channel and consumers for getting the brand share. We are soon launching our 30 city road shows across India for the channel partners. Again, as the Indian consumer is fast adapting the Tablets / Smartphone for net access, Trend Micro was the FIRST company to provide FREE Smartphone or Tablet security (Android, IOS, Windows & Symbian platform) with Titanium Maximum Security for consumers having multiple devices, apart from PC or Laptop," said Rajat Sahu, Product Marketing manager, India and SAARC, Trend Micro.

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